Tuesday, January 15, 2013

A Tagline Is Your Written Logo

How many of you can tell me what a tagline is? What makes it stand out? Is it important to your business?

A tagline is basically a slogan. In as few words as possible, a tagline should get across how you want your business to be identified & remembered & still mean something to customers. They need to be able to relate to the phrase. A catchy slogan works best, but only if it can express what your company stands for & it's not forced to the point of being irrelevant.

Everyone wants to have a catchy slogan. A great tagline will keep your company in the minds of consumers & will identify your business. Think about how often you incorporated a slogan as part of your everyday speech; maybe even hummed a jingle that's used to promote a product.  Tagline identification is huge for business.

To make a tagline effective, it needs to be short......a phrase of only a few words. And most important, you need to be consistent with it & use it all times......on customized promotional clothing, printed material, if you have media coverage & on promotional imprinted products. It should be part of your brand just like your logo. Also once you have it, don't change it. It's like your written logo & needs to be a permanent part of your company identity.

Some quality taglines are so legendary that they achieve a life of their own, become bigger than the companies they're associated with & often launch their product to the top of the market. But that is rare......as rare as having your logo recognized worldwide.

Here are 30 clever taglines--many have worked their way into everyday language. Can you identify the company they belong to? See if you can recognize them all, then scroll down for the answers:
  1. A diamond is forever.
  2. Just do it.
  3. Got milk.
  4. Where's the beef?
  5. Don't leave home without it.
  6. We'll pick you up.
  7. It melts in your mouth, not in your hand.
  8. Does she or doesn't she?
  9. You're in good hands.
  10. Drivers wanted.
  11. When you care enough to send the very best.
  12. Fly the friendly skies.
  13. What's in your wallet?
  14. I'm lovin' it.
  15. We try harder.
  16. Breakfast of champions.
  17. A mind is a terrible thing to waste.
  18. The happiest place on earth.
  19. Finger lickin' good.
  20. Good to the last drop.
  21. It's everywhere you want to be.
  22. Have it your way.
  23. You deserve it.
  24. It's the real thing.
  25. Expect more. Pay less.
  26. Eat fresh.
  27. The greatest show on earth.
  28. Pleasing people the world over.
  29. M'm m'm good!
  30. Imagination at work.
  31.  BONUS:  It's your company......show it off!!!
A great promotional slogan is short, catchy & memorable. While there is no magical formula that produces a winning tagline, every quality slogan shares a few common details:
  • They have a distinct personality of their own.
  • They're hard to forget--they adhere to one's memory.
  • They possess a "feel good" factor.
  • They rarely mention the business they're promoting.
  •  Most of all--they are not used as a direct sales pitch.

De Beers Diamond Company--A diamond is forever.


Nike--Just do it.
Milk Assoc.--Got milk?

American Express--Don't leave home without it.
Enterprise Rent-A-Car--We'll pick you up.
M & M's chocolate candy--It melts in your mouth, not in your hand.
Clairol--Does she or doesn't she?
Volkswagon--Drivers wanted.
Hallmark Greeting Cards--When you care enough to send the very best.
United Airlines--Fly the friendly skies.
Capital One--What's in your wallet?
McDonald's--I'm lovin' it.




Wheaties cereal--The breakfast of champions.

United Negro College Fund--A mind is a terrible thing to waste.
Disneyland--The happiest place on earth.

Kentucky Fried Chicken--It's finger lickin' good.
Maxwell House Coffee--Good to the last drop.


VISA--It's everywhere you want to be.
L'Oreal--You deserve it.

Coca-Cola--It's the real thing.

Target--Expect more. Pay less.






Holiday Inn--Pleasing people the world over.


Campbell's Condensed Soup--M'm m'm good!

General Electric--Imagination at work.

Creative Images (Cre8iveimages)--It's your company........Show it off!!!



The most creative taglines in the world will not, alone, get you new business & new customers. That's going to take a well conceived, well executed marketing plan. A marketing plan that covers all facets of exposure including promotional custom products.

Remember, wherever your company name is, your tagline should be there too.
IT'S YOUR COMPANY........SHOW IT OFF!!!
Ronni Sherman






Tuesday, January 8, 2013

Cell Phones In The Workplace

How many of you use your smart phones at the office for things other than an occasional phone call?  C'mon, be honest.  You're not alone.  Last summer, a Harris interactive poll discovered new information about cell phone usage in the workplace.

The bad news for employers? 63% of Americans surveyed believe that people glance at their cell phones during work meetings & 74% of Americans believe people use their smart phones at work to conduct activities they wouldn't do on the company computer. These activities include:
  • 52% look for another primary job
  • 47% visit an online dating service
  • 46% look for a side job
  • 37% research an embarrassing illness/condition
  • 33% shop for lingerie
  • 24% watch TV shows, full-length feature films or sports events
  • 20% investigate plastic surgery options
  • 3% watch pornography

The good news for your brand? Promotional cell phone accessories must obtain lots of impressions throughout the work week! This seems to be the new #1 customized promotional item for 2013. More good news......there's something for every budget.

So what are the most popular techniques for sneaking a peek at cell phones? Top tactics for pulling out a smart phone at the office include:
  • 47% hiding the mobile devise under the table
  • 42% excusing oneself to go to the restroom
  • 35% hiding the smart phone in folders, notebooks or papers
  • 9% pretending to tie one's shoes
  • 8% creating a distraction

As global society becomes more & more reliant on smart phones to function, businesses should capitalize on the advertising potential of cell phone add-ons & accessories. From protective cases to charging stations & desktop phone stands, promotional cell phone accessories are fun, useful & create many options as promotional imprinted products.

So start out the new year with this new trend in promotional custom products. Here are some ideas for you to consider:

Cell phone protective case with removable strap.



Desktop cell phone stand.

Multi-use media stand w/ sticky note & sticky flag holder.

Stylus ballpoint pen.

USB car charger.

These aren't going to be shoved in the back of a desk drawer or pawned off on someone else. They are definite keepers, so put your logo on one of them & start your 2013 marketing program with this new staple in the world of technology.

Jump on the technology bandwagon & stand out.
IT'S YOUR COMPANY........SHOW IT OFF!!!
Ronni Sherman




Wednesday, January 2, 2013

A New Year......New Hope

Most people go back to work after the first of the year with optimism for the year ahead. No matter what the economy is we all hope for growth & that this year will be better than the last.
We want to be recognized as the business to go to......we want to be identified as the best in our field. One of the best ways & most economical ways to do this is by distributing promotional imprinted products that show off your logo & company name.

Start this year on a positive note & let people know who you are........that you are around & ready to be of service to them.

Most of the resolutions made on New Years Eve center around losing weight & getting in shape. It's a known fact that around 80% of these resolutions are forgotten by the end of February.

But what about your business? How many of you made resolutions to work harder hoping for bigger profits & to be more prominent in the public's eye? Or how many of you gave up before the year started, shrugged your shoulders saying: "it's the economy"? Some of the nation's largest businesses have sprung out of the depression or recession, so don't blame it on the economy & don't give up in the first couple months of this year.

Take steps to ensure you can rise above any economy. Make 2013 the year to do it!

You actually don't have to work that hard to get the attention from your clients or prospective customers. Let your logo do the work for you & take your name to places you don't go. A small investment in customized promotional items can bring about a big return. But invest wisely.

Follow these four rules about promotional marketing & chances are you will find your business has expanded:

1. A well-executed marketing strategy: Your competition never sleeps--& you need to remember that & stay on your toes all the time. You need to stand above your competition to be noticed. Keep your promotional items out there to be seen......distribute, distribute, distribute! Don't leave them in a storage closet for a special event or special clients. And most important, don't run out. Make sure you always have something on hand with your logo.

2. Make sure it's relevant to your business & of use to your customer: I've said this over & over & because it's so very important, I'll keep saying it until I retire this blog. Don't just buy something to give out because it was on sale or you didn't have time to give it more thought. A marketing item that your customer won't use or worse, stash in the back of a desk drawer or throw away won't do you any good. And they won't remember you unless it's by the junk you gave them.

3. Stay in touch & they will remember you: Your market has a short memory. Your customers are perpetually being bombarded with new offers, new products & new special deals. Your audience can soon forget you in your world of growing competition. So keep reminding them with your promotional imprinted products.  Hand them out often. Earlier I said don't run out--make sure your recipients don't run out.  People love receiving free gifts.

4. Make quality a priority: A pen is a good item to give out, but a pen that skips when it writes or won't close properly will not give your company a good image. What you give out reflects your business & what it stands for. Saving .10 - .20 on a pen could cost you a lot more in the long run. I used a pen as an example, but this goes for any promotional item you choose.

All four of the above are an absolute must if you want to succeed in marketing your business. One is not more important than the other & one should not be excluded as you execute a plan to use promotional custom products.

Hope this will be a successful & prosperous year for all of you.  Good luck!
IT'S YOUR BUSINESS......SHOW IT OFF!!!
Ronni Sherman

Tuesday, December 4, 2012

Jump Start Next Year With Promotional Imprinted Products

This is my last post for the year. The next one will be the week of January 7, 2013.

I want to thank all of you for following this blog & for your comments.

Let me remind you to remember to include promotional imprinted products in your advertising budget next year. It's so important for you to get your company name out among the public & expand your business identity. That makes a good new year's resolution, don't you think? Customized promotional items are economical & also one of the easiest ways to get your logo & company recognized.

Please leave comments on this article with your suggestions about topics you'd like to see discussed. This blog is for you & I'd like to write about what you're interested in.

Have a wonderful & safe holiday season.
May 2013 be a healthy & happy year for you & one filled with success & prosperity.

IT'S YOUR COMPANY........SHOW IT OFF!!!
Ronni Sherman

Tuesday, November 27, 2012

Top 12 Customized Promotional Gifts Under $10

'Tis the season for giving, but it doesn't have to be the season for empty wallets.  There are plenty of corporate gifts that your clients will enjoy but won't break the bank. So here is my pick of the top twelve customized promotional gifts under $10:

1. Drinkware:  All kinds--ceramic mugs, insulated travel tumblers, sports bottles--but make them different.  Since these are one of the most popular promotional imprinted products to give as gifts, be unusual so you stand out. Let yours be the one that's used throughout the coming year.

2. Stylus Pens: The perfect accessory for the number one wish list item.  Whether it's a smart phone or tablet, the round tip won't scratch the screens as their older counterparts did. The stylus also makes it easier to type on those tiny keyboards.

3. Flash Drives: Advertise in a flash with this much needed device. Save, store & share. You can download your own company information--personal greetings from your staff, 2013 product line, show property or merchandise--or give blank for your customers' storage.

4. Umbrellas: How many times are you left without an umbrella when all of a sudden there's that unexpected shower? Give one with a splash of color that your customer will want to use, but will also show off your logo. They're available in all sizes, shapes, colors & fun patterns.

5. Food In Personalized Containers: Nuts, candy, cookies can be given in containers that will be kept long after the food has been eaten. Save the generic boxes of candy or tins of popcorn for your competition to hand out. Yet, there's something about the holidays & sweets that just go together. Once the goodies are gone, make sure they still have something with your logo on it that will last into the new year.

6. USB Warmer For Hot Drinks: Nor more cold coffee or tea while working. This plugs into your computer & drinks will stay hot. What a treat, especially when you bring that cup of gourmet coffee you bought on your way to work. Think how excited your customers will be to get one of these!

7. Duffel Bags: Whether for sports or overnight travel, these have always been a favorite. Going to the gym, playing racket ball or taking a quick overnight car trip......these brightly colored bags will be used over & over.


8. Cell Phone Holder: Have you ever reached for a stack of papers on your crowded desk & your phone went flying? Or heard it ring but couldn't find it? This desk top phone holder keeps your cell out of harm's way & makes it convenient for you to reach for when needed.  Many styles are available but I like this one because it takes up little room & folds flat when not in use.

9. Media Sleeves: These are great for protecting IPads, Kindles & other tablets. This neoprene case is a favorite because it securely shuts & has a pen holder & an adjustable strap that's also removable. This is perfect for home, at the office, carting to a wi-fi coffee shop or traveling.

10. Reusable Tote & Shopping Bags: These have become the number 1 promotional custom product this year. Besides being eco-friendly, these give you the most bang for your buck......there's a large space for your logo to stand out & an average of 1038 people will see it a month.  Do it with flare......high gloss or metallic bags......these will make an impact & you can show off your company with style.

11. Soup Bowls With Attached Spoons: Because of simple economics or for healthy options, more people are bringing their lunch to work. Many times it's soup or pasta that can be heated in the microwave. The cold, dull sandwich is no longer a lunch staple.

12. Stuffed Animals: These are companions that can sit on an office shelf or near the computer if your customers are in a child oriented field. Children have always loved stuffed animals--& some "big" children too. All kinds of animals & sizes to choose from with personalized t-shirts.

These are not in the order of what I favor most. I think they are all good ideas that will make a hit with your clients. Think carefully of who your customers are & what industry your business is in, for these may not all fit in your field or be appropriate to your target audience.

The main thing is that whatever you give should not be the promotional imprinted products you've been giving out all year. Giving your customers the same pen or note pad as a gift will not earn you points or his business next year. You don't have to go over your budget, but his is not where you should cut corners.

This is the season of giving & please remember those who need a hot meal or a toy for their child. No, it won't have your company name or logo, but these gifts, too, go a long way.

Happy Holidays!
IT'S YOUR COMPANY........SHOW IT OFF!!!
Ronni Sherman


Tuesday, November 20, 2012

How Much Do You Know About Thanksgiving

I can't believe how fast this year flew by--in two days it will be Thanksgiving. It's my favorite holiday & I think it's safe to say it's a majority of American's favorite. Most people claim they cherish it because of the food. I won't dispute that, but I love it for the warmth & gaiety it brings......being with family & friends starting in mid-afternooon & celebrating long into the night. Somehow we all feel a little closer to each other on this day as we treasure what is around us & how lucky we are to have one another.

This week in schools across the United States, children are wearing the same black Pilgrim hats or colorful feathers, if they choose to be Indians--all made the week before from construction paper as an art project. They will sit down to a feast of turkey, stuffing, cranberries & pumpkin pie believing they are recreating the original Plymouth, MA Thanksgiving.

We were all raised thinking this was a fairly accurate picture of the meal the Indians shared with the Pilgrims & we passed this lore down to our children as it was told to us. The only fact that is correct is the 1st Thanksgiving was celebrated in the fall of 1621. This rest is all myth......read on for some interesting truths about their holiday.

First, how many of these questions about Thanksgiving can you answer correctly (scroll down to the bottom for the answers):
1. How long have turkeys been in North America?
2. What character has been in the Macy's Thanksgiving parade the most often?
3. What president thought Thanksgiving was a "ridiculous holiday"?
4. What two teams played the first football game in 1934 on Thanksgiving?
5. What famous person wanted the turkey to be our national bird?
6. What state has the most wild turkeys than any other?
7. What state consumes the most turkeys?

As we all know, the Plymouth Pilgrims were the first to celebrate Thanksgiving a year after sailing across the Atlantic on the Mayflower. But here are some facts that are not known or have been misconceived about the early Thanksgivings:

1. The average age of a Mayflower passenger was 32 & the oldest was 64. There were 102 people who originally boarded the ship along with 2 dogs. Two women were pregnant & one gave birth on the voyage to America. The most popular man's name was John.

2. The Pilgrim leader, Governor William Bradford, had organized the first Thanksgiving feast in 1621. He invited the neighboring Wampanoag Indians to the feast which lasted three days.
3. The Indian men & the Pilgrim men competed against each other in various sporting games. The Pilgrim women who survived the year & their teenage daughters prepared the meal--some historians say it was 4 women & 2 girls.

4. The native Americans wore deerskins & furs, not blankets.

5. Pilgrims are shown as wearing only black & white clothing, but actually they only wore that for Sundays & formal occasions. Women dressed in red, earthy green, brown, blue, violet & gray; while men wore clothing in white, beige, earthy green & brown.

6. Potatoes, pumpkin pies, milk & cranberries were not foods present on the 1st Thanksgiving feast table. There was no sugar to make pies & cranberry sauce. Pumpkins were stewed & cranberries were used to dye fabrics & for medicinal purposes by the Indians. No potatoes were grown in North America at that time.

7. Lobster, eel, cod, wild turkey, duck, rabbit, chicken, squash, beans, chestnuts, hickory nuts, walnuts, onions, leeks, parsnips, currants, dried fruit, maple syrup & honey, radishes, corn, cabbage, carrots & eggs are thought to make up the Pilgrim's feast. The wild fowl they ate was very lean with little meat, not at all like the plump poultry we have today. It's been recorded the Indians arrived bringing five deer as their contribution to the meal.

8. The Pilgrims didn't use forks. They ate with spoons, knives & their fingers. The main beverage was beer that they had brought with them on the Mayflower.

9. Sarah Josepha Hale, an American magazine editor, campaigned for 20 years to get Thanksgiving to be a national holiday. Her campaign spanned five presidents. It was Abraham Lincoln who was finally convinced & in 1863, he declared Thanksgiving to be celebrated the last Thursday in November as a national holiday.  She is also the author of the popular nursery rhyme, "Mary Had A Little Lamb".
 



10. In 1939, Franklin Roosevelt changed Thanksgiving to a week earlier than usual so the Christmas holiday shopping season would last longer. There was a tremendous outpouring of public disapproval over the next two years so, in 1941, he admitted his mistake & officially declared the fourth Thursday in November a national holiday for Thanksgiving.

As President Roosevelt had the foresight to see--this is the season of shopping. Not just for family & friends, but for your loyal customers as well.

Keep in mind that even though you should have plenty of promotional imprinted products on hand to give out, these should not be given out as holiday gifts. Your clients won't jump up & down with the .50 pen they've been writing with all year or the letter opener they've used everyday. Customized promotional items should definitely be used as holiday gifts, but they need to be special & more unique than what is usually distributed among the public for company recognition.

It's not what you spend, but what you give. Whether it's a $1 candy bar boldly displaying your logo or a $50 computer laptop case discreetly showing your company name, your customized promotional gift should be something you haven't handed out during the year. Choose a gift that will make your clients feel their business means something to you.

Now, for the answers to the questions in the beginning:
1. 2000 years
2. Snoopy
3. Thomas Jefferson
4. Detroit Lions & the Chicago Bears
5. Benjamin Franklin
6. Minnesota
7. California
How many did you correctly answer?

Comparing the Pilgrim's menu to ours, I'm glad to be celebrating Thanksgiving in the 21st century--although I wouldn't mind lobster as an option.  Wishing you all a very


IT'S YOUR COMPANY........SHOW IT OFF!!!
Ronni Sherman