Umbrellas Make Good Promotional Custom Products--All Year Long

Humans, on foot, have one common defense for defending themselves against the scourge of water falling from the sky: umbrellas. Age, sex, ethnic background or the country they're from makes no difference......umbrellas have been around for centuries & aside from a few improvements or modern revisions, they haven't changed nor have they been passed over for a better product.

Here are a few interesting facts about umbrellas:

• They are one of the oldest artifacts in history--so old that no one knows the origin or if it was first used to protect against the rain or the sun.
• The annual market for umbrellas in the United States, alone, is around $350 million.
• The superstition that it's bad luck to open an umbrella indoors originated in ancient Africa. When umbrellas were first introduced on that continent, they were used as protection from the sun. If they were opened in the shade, the Africans thought it would insult the sun god & bring wrath to the offender.
• John Wilkes Booth asked President Lincoln for a few dollars to buy a new umbrella in 1864.
• 75,000 umbrellas are lost on London's bus or subway systems each year.

I live in Southern CA where it rains only a few months out of the year; but when it does, it pours & umbrellas are visible everywhere. People clad in only shorts & flip-flops are seen toting them in all sizes & colors. I, personally, find them cumbersome because I can't seem to fold it & at the same time get into the car without getting soaked. But I'm in the minority.

As soon as the skies turn dark & rain is in the forecast, stores in LA bring out their umbrella displays. These are usually sold out within a few hours with desperate customers trying to persuade sales people to look in the back room in hopes there are still some sitting in unopened boxes.

In many parts of the country, umbrellas are used all year & are always within arms' reach, whether in a car, office or home. It's not unusual for people to have more than one, so if there's an unexpected downpour an umbrella will always be close by & they won't be caught off guard.

With all this in mind, umbrellas make useful & appreciative promotional imprinted products. Logos can be boldly displayed in one or several panels. These become traveling billboards for your business.

This is the time to be more creative than ever. You want your logo to show & be recognized, but at the same time not be too commercial looking. Now, more than ever, you need to think about making your company name fun, fashionable & striking. A logo needs to be more design-oriented than it is on a pad of paper or a pen if you want your customers to use it. A distinctive image & eye-catching color will make these an absolute hit!

They are not only seen on city streets on overcast, rainy days. Golf courses, beaches & parks become crowded with umbrellas when the weather is warm & sunny. That's why they make successful customized promotional items.

Umbrellas are always in season......all year long!

Why not customize umbrellas to promote your business? The holidays are quickly creeping up on us & these promotional custom products make great gifts.

IT'S YOUR COMPANY........SHOW IT OFF!!!

Ronni Sherman

Join The Green Parade With Customized Promotional Items

In mid-march of this year, Pepsi announced an end to using the standard petroleum based plastic bottle. In 2012 they'll introduce their PET plastic bottles made entirely from plant material: grass, pine bark, corn husks, orange peels, oat hulls, potato scraps & other left-overs from their food businesses. The company claims these new bottles will look & feel exactly as the current bottles.

Coca-Cola now uses a bottle made with 30% plant materials.

This is huge! What an impact these bottles will have on our environment! But other well-known companies have also taken strides to show they care about our planet.

Bank of America offers employees a $3000 cash back reward for buying hybrid vehicles.

Target has collaborated with eco-fashion designer Rogan Gregory & has launched their own eco-clothing line that will soon be available in their stores.

Enterprise Rent-A-Car has the world's largest fleet of fuel-efficient cars & 5,000 of those are gas/electric hybrids. In addition, they have promised to plant 50 million trees across America's forests.

Both Toyota & Honda were the first of car manufacturers to offer hybrids as an option in many of their models. Toyota is famous for the Prius, the world's first mass-market hybrid vehicle.

Other companies that have shown concern for our planet & have jumped on the "green bandwagon" are Verizon, Ikea, The Discovery Channel, Chipotle, L'Oreal, Aveda, Whole Foods, The Gap, Kohls, Draft, Johnson & Johnson, Dell, HP, UPS, Continental Airlines & British Airlines.

Ok, so now you're telling yourself these are big companies known all over the world & they have money & resources to make a difference, but what can you do.  You can do a lot whether your business has one employee or over 100.  I'm not going into how you can save paper or find better ways to use energy......there's so much more we can all do to make a difference.

One area you can show you care about our planet as you market your company is with promotional imprinted products. This is such a natural & easy transition to make if you're already using advertising specialties.

U.S. Corn Plastic is a revolutionary new material made entirely from corn syrup & is on the verge of replacing conventional polymers as we know them.  It's cheap to manufacture & the best part is: it's biodegradable! Many products can be made out of this material & new uses are being devised everyday. Items made from this are 100% environmentally friendly.

It makes great ballpoint pens, stress balls, name tags, letter openers & novelty products. Show the public you care about the environment by choosing customized promotional items made from corn syrup. Those in the know will appreciate the gesture & the moves your company is making to be more eco-friendly.

Retailers are encouraging customers to use & reuse recyclable tote & shopping bags instead of filling up landfills with plastic bags. These are one of my favorites of all promotional items because they are so useful & they allow a large space for your logo & advertising message.

Creating customized promotional tote bags accomplishes two objectives:

1. they reduce the need for plastic shopping bags which can't be recycled & end up in landfills - that leads to global warming.
2. they create an economical vehicle for advertising & promoting your business & they have a large imprint area to really make your logo stand out.

Remember when your customers use these while they shop, they're taking your company name right along with them.


All paper goods you buy that have your logo imprinted on them can be made from recycled paper. This includes note pads, sticky notes, note cubes, spiral notebooks & journals.


Mouse pads & apparel now can be made from recyclable materials while at the same time showing off your company name as vividly as on the same items you used before. Promotional custom products that promote environmental awareness & your brand at the same time are becoming easier to find with a broader spectrum of products to choose from.


To show the public that you care about the environment doesn't require a large budget or a conservation foundation. All you need to do is take care in what promotional gifts you choose to distribute. You can easily achieve all of the results of promotional imprinted products, but you'll add an environmental edge to your marketing & you'll benefit from having a reputation for caring about the planet. A large section of the public will respond very favorably to this image.


Think about this the next time you order promotional items.  Good luck!

IT'S YOUR COMPANY......SHOW IT OFF!!!

Ronni Sherman

Promotional Custom Products Help Political Campaigns

I just found this article written by Brad White last February.  Even though it's been six months since this was posted, I feel Brad's statements regarding promotional products & his response to Jerry Brown's weak attempts to cut the state's spending are so significant, I'm reposting his letter now.

The original article that was written on Brad's blog has many comments stating the importance of customized promotional items & their effectiveness over other forms of advertising.

Open Letter to Gov. Jerry Brown
28 02 2011

Dear Governor Brown,

Last week, in an attempt to ease California’s budget deficit, you ordered state agencies to stop using promotional products to as a means to market their programs and services.  I was born in California and lived there for 25 years – I certainly understand the mess the state is in.  What I don’t understand is why you chose to ban one form of marketing but not others.  I don’t understand why you specifically went after promotional products:

“Not a cent of taxpayer money should be spent on flashlights, ashtrays or other unnecessary items, most of which likely end up in landfills.”

Pardon my tone, but are you really qualified to determine what kind of marketing is effective?  Speaking of things ending up in landfills, did you know that 99% of all direct mail is thrown away?  Why didn’t you ban direct mail?  I know why – because that mail is delivered by government employees.  Why didn’t you ban TV ads?  Well, we all know that it’s not smart for politicians to upset folks in entertainment.  And why not get rid of billboard advertising?  Oh that’s right, billboard company CBS Outdoor donates money to your art school charity – not to public schools, but to your hand-chosen art schools – so you better not upset the billboard guys.

And what about the products you are banning?  The “plastic gewgaws” as you call them.  Things like buttons, mugs, bags, bumper stickers, and t-shirts.

If using logoed merchandise is not a good way to promote your message, then why did you use so much of it in your election campaign?  You remember the election, the one where you and Meg Whitman fought tooth and nail to see who could spend the most money?

Governor Brown, I have no problem with you cutting spending – it must be done.  But why are you picking on promotional products instead of all forms of marketing?  Clearly you believe this is an effective form of marketing or you would not have used it.  If you want to cut marketing spending then cut it all – TV, radio, mail, billboards – ban all of it, or LEGALIZE PROMO!!!

I welcome your comment.

All I can say is pictures speak 1000 words. These are some of the promotional custom products Jerry Brown used in his campaign for governor of California.

Bumper sticker seen on cars all over the state while Jerry Brown was campaigning.

Maybe Governor Brown should look at promotional imprinted products from a different angle........since they  obviously worked for him, he should stress their validity to other businesses.  Think about economic growth, Governor, rather than inadequate ways of cutting spending.

IT'S YOUR COMPANY........SHOW IT OFF!!!

Ronni Sherman

Why Halloween Bags As Promotional Custom Products

Wow! Where did this year go?! It just flew by & now it's almost fall. The holidays are still a few months away but it's already time to think about seasonal customized promotional items. The first thing on the  list & probably the one that will give you the most exposure are Halloween bags.

You may be asking: why should my company order these? Here are just a few reasons why Halloween bags that boldly display your company name & logo are great promotional imprinted products for your business to hand out:

1. Imprinted Trick or Treat bags are inexpensive. They cost less than a pen or a notepad & yet more people will see your logo on these bags than on the other items.
2. You'll get tons of exposure. Halloween bags are potentially seen by hundreds of thousands of people. This gives you a great marketing return on your purchase. They also have a large advertising area so your logo & message will be seen as children go door-to-door.
3. They promote child safety. Most Halloween bags have safety tips imprinted in the fun, colorful designs. If your business is child oriented, your customers will appreciate that & remember you the next time they need your services. And face it, everyone appreciates something given to their kids. For added safety, look into buying the metallic reflective bags.
4. People love getting something for free. You can't deny that people like getting a free gift, no matter how small the gift may be......just so it's useful & these definitely are. You can give out your personalized bags with each order or have a "FREE, TAKE ONE" display.
5. Halloween is the beginning of the holiday season. It is one of the most popular times for businesses to get promotional custom products, so don't be left behind when your competition markets during this fun & festive season.
6. The bags are reusable & recyclable. Show you care about the environment when you hand these out with your company name & logo on them. They're available in a variety of materials & sizes: non-woven polypropolene, plastic with a choice of die-cut handles or soft loop handles, metallic that are reflective at night or kraft paper with sturdy handles.
7. Great way to promote your business--now & later in the year. You can put your other promotional imprinted products such as pens, sticky note pads or a letter opener in the bags. This way your customer will have a lasting item with your logo on it long after Halloween is over.

Your advertising message is imprinted on the back.

Keep in mind if you order the bags now, you won't get them for another three weeks--that's mid-September & that's when you should start giving them out.

Billions of dollars each year are spent on Halloween related items. In fact, it's the second highest revenue producing holiday. Get on the bandwagon & make sure you are marketing your business during this fun & productive time of year.

IT'S YOUR COMPANY........SHOW IT OFF!!!

Ronni Sherman

The Importance Of Proofs For Customized Promotional Items

When it comes to your marketing & promotional custom products--sweat the small stuff. It's those minute details that can make or break your advertising campaign......or worse, make or break the public's image of your company.

Advertising is the main contact that you & your business have with the outside world. Therefore, you & your company must always be "on", making sure that your image professionally reflects your company & what it stands for. Above all, this must be consistent--don't waver. You have just one chance to make a first impression & once you make it, you have to keep it. Don't bank on your customers' loyalty.

Reputations & impressions can take a long time to build but can evaporate in an instant!

What do you think a client could do after spending $600+ on 1000 pens that read:

Jon Peters Hair Salon & Spa

Come To Our Saloon & Treat Yourself Royally

I changed the name of the hair salon, but that actually happened to one of my customers (before he became a customer of mine). He was terribly upset over the mistake, but owned up to the fact that it was his error & eventually saw the humor in it. Very few people have his forgiving temperament.

Below are some examples of errors in printed material--costly errors. These are actual, not made up. They're funny......we've all seen them & we've all laughed at them. Jay Leno constantly flashes them on The Tonight Show.  But they're far from being humorous when it happens to you. That's why it's so very important to be meticulously observant when you get a proof for the promotional imprinted products you order.


I don't have examples of the errors my customers have overlooked when they received their proof, nor would I ever show them to the public. So all I can show you are the mistakes that were made on other printed advertising material, but keep in mind it can just as easily happen with customized promotional items. The only way to avoid it is to carefully look at the proof.

The only cereal that can change your skin color......with that in mind, do you really care how many grams of fiber it contains?

So all it takes is a cool 5.5 million dollars & this could be yours!

Play your music & wash your clothes all in one cycle. Something I always wanted to do.

This gives new meaning to fast food......combine your entree & dessert in one course.

And just what are the 15 best things in these schools--anyone care to guess?

What a huge difference that 1 missing letter can make. Luckily the company that misprinted the billboard corrected it by the end of the day. This can happen with any printed item, including promotional products with your name & logo on them, but rarely can they be corrected within 24 hours. Some can't be corrected at all because by the time they were printed & noticed, the damage was done or the client's budget was exhausted.

It's not just typos you have to look out for. Check your graphics carefully.

Got an extra hand?

When my customers order promotional custom products, I ALWAYS make sure a virtual proof is emailed to them. It is imperative to ALWAYS thoroughly check over the proof for simple mistakes such as the above.


A customer may approve the proof after only a casual glance & like the way it looks. He'll then be irate when he gets the final product & it's misprinted. What about the proof he approved? Color looked great & the layout was what he wanted; but the phone number or the website......how conscientiously did he check the actual copy? Please make sure to carefully read all text & ensure the layout & spelling is 100% correct before approving your proof.


A proof will take the guess work out of your advertising specialty. I hope this helps you with your next order.

IT'S YOUR COMPANY........SHOW IT OFF!!!

Ronni Sherman

Promotional Imprinted Products Made It To The NY Times

Last month the NY Times ran an article promoting customized promotional items. They summarized how to decide what to give & why promotional imprinted products are effective......a new slant from the reason I've stated in previous articles. This one is called the Rule of Reciprocity.

Here is the article that was in the NY Times last month:

July 18, 2011, 1:00 pm
The Surprising Power of Promotional Products
By MP MUELLER

Branded: An insider’s guide to small-business marketing.

When my grandparents moved into a retirement center, I helped with the garage sale. My cousin Claire and I were joking about how best to display the odds and ends from their 60 years together when I stumbled upon a gift from the gods of high kitsch. It was a letter opener, but this was not your typical letter opener.

In the clear acrylic handle floated a mini uterus with two pills strategically placed where ovaries normally reside, alongside the drug’s name, Hormonin. This promotional product was a gift from a drug company representative to my granddad, a doctor in Laredo, Tex. I tried to imagine how this token must have been received by the taciturn Dr. Puig. “Thanks Hal, I’ll put this next to my collection of kidney stones.” Or, “Do you have that on a T-shirt in an extra large?” Highly doubtful. He probably focused on its utility and kept it right there on his desktop. Which is probably what the drug company’s marketing department was counting on.

Promotional products are, some say, the oldest form of advertising. American businesses spend $20 billion a year giving away stuff with logos, according to Jerry McLaughlin, president of Branders, one of the largest sellers of promotional products online. Which is pretty good evidence that it works. Mr. McLaughlin credits the effectiveness of promotional products to centuries old cultural norms around the rule of reciprocity. “If you give something, the recipient is honor bound to give something back,” he said. “In every language and culture, research has found there are really derogatory words for people who get and don’t give back. We humans are hard wired to respond if we get something.”

Are we really that easy? I visited with Dr. Robert Cialdini, professor emeritus of psychology and marketing at Arizona State University. Dr. Cialdini, who has written a book on the topic, “Influence: The Psychology of Persuasion,” became interested in studying the rule of reciprocity out of self-defense. “All my life I’ve been a sucker,” he said.

Dr. Cialdini observed Hare Krishna Society members in airports, watching them foist paper flowers upon travelers. As soon as travelers accepted the flowers, they became more likely to reach into their pocketbooks and reciprocate with a donation. Sociologists and anthropologists have found, he said, that there is not a single society in the world that doesn’t train its people from childhood to this rule. “Marketers take advantage of this all the time,” he said. “Tupperware parties — one of the things that happen very early on — they play games so every one at the party wins a prize from the Tupperware representative. And they feel very obligated to give something back in return.”

A well-known veterans’ nonprofit group, the Disabled American Veterans, is a case in point. When the group sends a mailing for contributions, Dr. Cialdini said, it gets an 18-percent response rate. When the same letter is sent with personalized address labels, which cost about eight cents, the response rate goes up to 35 percent. “For the cost of the address labels they get almost a doubling of return,” he said. “It’s very powerful rule and very small things can trigger it.”

How do companies find the right promotional item? Here are three suggestions:

•  Give items that members of your target audience will use in the environment where they make decisions about using your product or service. If you go after executives in corporations, give them something they will use in their offices, around their desktop so your company can be top of mind when they make decisions. Golf-related items are exceptions because lots of business happens on the golf course.
• Have it underscore your marketing message and differentiate your company. Mr. McLaughlin recounts a computer software client who makes antivirus software. The client put its logo on boxes of condoms and sent them to information technology types with the message, “Protect yourself, protect your computers.” Results? “Most I.T. people are male,” said Mr. McLaughlin, “and don’t really have girlfriends so that’s particularly titillating. They believe they got pretty good results.” A bit edgy for most companies, but you get the idea.   
• Personalize them.  While we are fond of our company logos, customers really like to use items that have their names on them. “People like seeing their own name above all else", said Mike Linderman, president of Express Pens, and former chairman of the Promotional Products Association International. His company makes pens in small quantities that can be imprinted with both your company’s logo and your client’s name.

Some of the most popular promotional items these days are pens, flash drives, aluminum sports bottles, reusable grocery bags, and anything green or American made.

Did receiving the uterus-enhanced letter opener prompt my granddad to write more Hormonin scripts for menopausal patients? Can’t say, but this promotional product made it 40 years without seeing a trash bin. And it’s now in a prominent place on my desk, right next to a Charlie the Tuna desk lamp.




I think MP Mueller, of the NY Times, summed it all up rather nicely.  Now it's your turn......what can you do to make your business stand out with promotional custom products?

IT'S YOUR COMPANY........SHOW IT OFF!!!

Ronni Sherman

Flash Drives As Promotional Products

USB flash drives, sometimes called USB memory sticks, have been becoming increasingly popular to hand out as marketing items. They are available in a huge selection of shapes, sizes & colors, not to mention memory sizes--all having ample imprint space for your company name & logo.

Some people are not sure of what flash drives are. Here is a simple explanation: they carry the information that is stored on your computer, from data files & photographs to Powerpoint presentations. If your computer crashes, all your data is stored in this one little devise so you won't lose any of your information. It's your back-up for all your files & whatever else was on your computer. They are great for moving data from one computer to another or to simply have important information on hand.

When flash drives are used as customized promotional items they can be incredibly powerful as one of the best marketing tools to promote your company identity. Keep in mind this is something everyone with a computer absolutely needs, but only a few people actually go out & buy. Your clients & future customers will appreciate & use it. The big plus for you is your company logo & name is imprinted boldly on the flash drive, itself, & your business will most likely be held in high regard every time it's used.

Here are a few examples of how to utilize these effectively 
as promotional imprinted products:

1. Handing them out with your preloaded information in the flash drive. This is especially effective at a trade show, seminar, convention or presentation. Besides imprinting your logo on the flash drive, you can customize it by preloading your information into the device. The recipient walks away with your latest brochure & pricing, a summary of what was laid out at the seminar or a preview of the presentation. A realtor can showcase homes that are up for sale, a gym can have a trainer demonstrate simple exercises to do at home or a bed & breakfast can show a virtual tour of their facility. A dentist can give tips on dental hygiene on a flash drive that's in the shape of a toothpaste tube. The options available to you are endless.

2. Handing them out as a basic sale tool. Nothing is preloaded, but your company name & logo are displayed on the device so the consumer will remember who gave it to him. Like I said earlier, everybody who uses a computer has a need for a flash drive & giving them out as a promotional custom product will score big with your customer.

3. Handing them out as a business gift. What a perfect way to say thank you & to let your client know he's appreciated. These can be either preloaded with an introduction of your office staff or maybe a special promotion or they can be left empty for the consumer to load his own information in the device. Because it's a gift, I suggest a leather or metal drive that is subtly engraved with your company name.

Want to make an impact & really stand out with the flash drive you give out? Try preshaped memory sticks in the shape of people. They can be detailed to fit your occupation & logo'd with your brand. Specialty shapes are also available for every occupation or hobby......airplane, automobile, guitar, hamburger, soccer ball, tennis racket......just name it & we'll find it.

How about a flash drive that illuminates your logo when it's in use? A combination pen & flash drive? There are so many options. Be creative so your message will pop.

This time of year is probably one of the best times to hand out flash drives because school starts at the end of this month or the beginning of next month & there isn't a high school or college student who couldn't use one of these. 


As you can see, it's easy to accelerate your advertising campaign when you add your logo to a flash drive. Save, store & share files on this reliable easy-to-use device.


Advertise in a flash.

IT'S YOUR COMPANY......SHOW IT OFF!!!

Ronni Sherman

Birth Of Customized Promotional Items & Branding

David Ogilvy

This is David Ogilvy's Centennial--he was born 100 years ago, in 1911. Ok, so who is David Ogilvy? He was the most famous advertising man in the world, & to a large extent still is (he died in 1999). He was the most important man in the business, changing it in fundamental ways.

In 1955--56 years ago--he delivered a speech to the American Assoc of Advertising Agencies in Chicago where he injected the concept of brand imaging into the marketing world. Brand & brand image are so common in our conversation today that it's hard to remember when they were not with us. With that one speech, he turned the advertising world upside down & marketing was on it's way to becoming what it is today.

"I didn't invent brand image. I pitched it," claimed Ogilvy. He took the idea from an article in the Harvard Business Review & put it into his own sweeping terms. "Every advertisement is part of the long term investment in the personality of the brand, the personality of the company."

He defined branding as we know it today, "Brand image is the personality of your company--a combination of the product, packaging, price & it's advertising style. It's a coherent message you must stick to year after year."

Ogilvy was a genius when it came to marketing & advertising; yet he had no formal training in the field. He was a good salesman & found his niche after being kicked out of Oxford in England & working as a dishwasher in France. He went on to sell stoves door-to-door to nuns, drunkards & everyone in between. When he emigrated to the U.S. he lived among the Amish & worked as a farmer in PA. This was not for him, so at 38, he borrowed money from his brother & started his own advertising agency.


Some of his famous ad campaigns that are still considered to be the best, even by today's standards:

• In 1951, a small shirtmaker, C. F. Hathaway, asked Ogilvy for help. He created the image of a man with the black eye patch & "The Man In The Hathaway Shirt" campaign was born. This creative campaign ran for 25 years.

•  For Schweppes, Ogilvy persuaded the client, Commander Whitehead, to appear in his own advertisements. This campaign featuring the distinguished looking, bearded Brit in various ads & commercials ran for 18 years.

• For Rolls-Royce, Ogilvy used the headline: "At 60 Miles An Hour The Loudest Noise In This Rolls-Royce Comes From The Electric Clock." This remains the most famous automobile advertisement of all time.

•  And remember Lifesaver's "The Candy With The Hole"......guess who?

The concept of brand image was not entirely new in advertising circles, but after putting the spotlight on it, Ogilvy was dubbed the "apostle of the brand image". Brands took on greater importance as products became increasingly similar & competition rose. Today branding is an absolute must in all forms of advertising including customized promotional items. 

Do you know when the first promotional custom product was distributed? It was at George Washington's inauguration in 1789. Commemorative buttons were handed out.

Then in 1891, The Wrigley Company took advertising to new heights. At that time they sold soap & baking powder. To get an edge on their competition, Wrigley included a promotional imprinted product in each package. Can you guess what the give-away was? That's right......chewing gum with their name on the wrapper.

Original Package of Juicy Fruit

The gum that was included in every package of baking soda was more popular than the product it was designed to promote. A year later, William Wrigley Jr introduced a new gum called Juicy Fruit. And so began the world's most popular & successful chewing gum business. Now that's a 5 billion dollar history lesson in promotions & marketing.

There's no way you can now give out the first customized promotional item nor will you reach the level of success that The Wrigley Company did; but you can still be successful in distributing promotional products with your logo on them. If you do nothing, you are missing out on an efficient & economical way to gain company recognition.

Promotional items  should be part of your brand. If David Ogilvy was still alive, I'm sure he'd agree.

IT'S YOUR COMPANY........SHOW IT OFF!!!

Ronni Sherman

Spend Less & Gain More With Promotional Custom Products

Using as an example, a Volkswagon dealership promoting their line of economical, gas-saving vehicles......which one of these forms of advertising will make the most impact & give them the biggest bang for their advertising buck? A 60 second advertisement on TV interrupting your favorite show? A color 1/4 page ad in a magazine you're flipping through? Their name & logo on the pen you're writing with now? Most people might think the ad on TV, but read on before you answer the question.

People process advertisements that they have seen or heard on television or radio in 30 seconds. For this reason it is pointless for a company to just place one ad on television. This type of media advertising requires long term strategy & investment in several slots throughout peak periods for it to be successful. Naturally this also means spending lots of money & although it is clear that TV & radio advertising is effective for many companies, the cost per sale is enormous in comparison to other marketing methods. That cost is added to the product or service & the consumer pays.

How many of you actually sit & watch the advertisements shown on TV? Think about it......isn't that the time to get up & run to the kitchen for a snack or a drink or do another quick errand that will get you back in front of the set just in time for the show to begin again. A large percentage of programs are now recorded & can be watched with no advertising. That's not exactly getting your money's worth.

Newspaper & magazine advertising is effective provided the reader actually sees the advertisement. To be noticed, an ad should be placed on the front or back page or the top right hand corner. That's very expensive & very few companies can afford it. There is a huge chance the reader will skip a page littered with advertising or merely not bother to look at something that's of little interest to them. Again, one advertisement is useless & long term strategy needs to be applied for a marketing campaign to be successful.

A study was done where readers of a magazine had no recall of the advertisements in the issue. If they could remember the company advertising, most could not remember any details from the ad, itself.

If you really want to leave your mark on the consumer without spending a fortune, you should seriously consider promotional imprinted products as your long term strategy; because the items you give will remain in the possession of the recipient for a very long time--an average of eight months.

A study by A.C. Nielsen Co., found that six months after receiving customized promotional items, 42% of the recipients could recall the name of the advertiser on the product when it wasn't in view. A survey with impressive results showed that 75% of people who had promotional products in their possession could recall the advertiser's name without looking at the article.

There are thousands of promotional custom products on the market which are proven to retain the loyalty of existing customers & attract new ones. Imprinting your name on pens & markers, notepads & sticky notes, ceramic mugs, memory drives, mouse pads, hand sanitizers & lanyards are just a few of the options available to you. All of these items are used frequently & for as long as they are utilized, your name will be seen & remembered.

Promotional clothing such as fleeces, t-shirts, jackets & baseball caps, together with imprinted bags & totes are great for allowing your logo & name to "walk around". Saying "thank you" with these types of items will truly impress your customers & you don't have to pay them to take your advertising everywhere they go.  Chances are they're going where you're not--how's that for great coverage!

Spend less & gain more with the use of promotional imprinted products.

IT'S YOUR COMPANY........SHOW IT OFF!!!

Ronni Sherman

Health Care Products As Customized Promotional Items

Health & beauty products are used by everyone; not just those in the medical, pharmaceutical or personal care professions. Health care products are utilized regularly in treating minor ailments & in preventative care, so it's only natural to distribute these items with your company name & logo on them. They become the ideal promotional imprinted product because they will be appreciated & used by everyone.

Here is a list of 8 best selling personal care products that can help you spread your company identity when you use these as customized promotional items:

• HAND SANITIZERS: help in cleaning hands quickly & stop the spreading  of germs. They come in bottles of all sizes that are handy & portable. They are also available in a spray or roll-on tube.

•  SUN SCREEN LOTIONS: containing Aloe Vera, Vitamin E along with SPF 15, 30 or 45. This will be a popular & often used item as we head into these sun-filled months.

•  LIP BALMS: are needed to protect lips from dryness & from the sun. They also come with Aloe Vera, Vitamin E & SPF 15.

• FIRST-AID KITS: come in a variety of sizes & can fit in the car console, gym bag, purse or desk drawer. You never know when there will be a sudden emergency so these are much needed items to have around just for those unexpected occurrences.

• BAND-AID HOLDERS: come with a supply of bandages & are refillable. How many times have you needed a bandaid & you were someplace where you couldn't get to one? A paper cut in the office, a skinned knee at the park or some other minor mishap......your customer will appreciate this small, compact holder that can be taken everywhere.

• STRESS RELIEVERS: make managing stress easy no matter where your client might be. They come in all shapes, so you can find one to fit your business.

• PEDOMETERS: promote the importance of fitness. These help people keep track of the miles they've covered & some even record the calories & heart rate.

• HAND MASSAGERS: another way to relieve stress is with these massagers. They come in a variety of shapes & can be found in brightly colored plastics or sturdy wood.

Using these items as promotional custom products can help you get  your company noticed effectively. You're showing more than just your advertising message......you're showing you care & that's a big plus when it comes to business.

Have a healthy & safe summer.

IT'S YOUR COMPANY........SHOW IT OFF!!!

Ronni Sherman