Monday, September 19, 2011

Join The Green Parade With Customized Promotional Items

In mid-march of this year, Pepsi announced an end to using the standard petroleum based plastic bottle. In 2012 they'll introduce their PET plastic bottles made entirely from plant material: grass, pine bark, corn husks, orange peels, oat hulls, potato scraps & other left-overs from their food businesses. The company claims these new bottles will look & feel exactly as the current bottles.

Coca-Cola now uses a bottle made with 30% plant materials.

This is huge! What an impact these bottles will have on our environment! But other well-known companies have also taken strides to show they care about our planet.

Bank of America offers employees a $3000 cash back reward for buying hybrid vehicles.

Target has collaborated with eco-fashion designer Rogan Gregory & has launched their own eco-clothing line that will soon be available in their stores.

Enterprise Rent-A-Car has the world's largest fleet of fuel-efficient cars & 5,000 of those are gas/electric hybrids. In addition, they have promised to plant 50 million trees across America's forests.

Both Toyota & Honda were the first of car manufacturers to offer hybrids as an option in many of their models. Toyota is famous for the Prius, the world's first mass-market hybrid vehicle.

Other companies that have shown concern for our planet & have jumped on the "green bandwagon" are Verizon, Ikea, The Discovery Channel, Chipotle, L'Oreal, Aveda, Whole Foods, The Gap, Kohls, Draft, Johnson & Johnson, Dell, HP, UPS, Continental Airlines & British Airlines.

Ok, so now you're telling yourself these are big companies known all over the world & they have money & resources to make a difference, but what can you do.  You can do a lot whether your business has one employee or over 100.  I'm not going into how you can save paper or find better ways to use energy......there's so much more we can all do to make a difference.

One area you can show you care about our planet as you market your company is with promotional imprinted products. This is such a natural & easy transition to make if you're already using advertising specialties.

U.S. Corn Plastic is a revolutionary new material made entirely from corn syrup & is on the verge of replacing conventional polymers as we know them.  It's cheap to manufacture & the best part is: it's biodegradable! Many products can be made out of this material & new uses are being devised everyday. Items made from this are 100% environmentally friendly.

It makes great ballpoint pens, stress balls, name tags, letter openers & novelty products. Show the public you care about the environment by choosing customized promotional items made from corn syrup. Those in the know will appreciate the gesture & the moves your company is making to be more eco-friendly.

Retailers are encouraging customers to use & reuse recyclable tote & shopping bags instead of filling up landfills with plastic bags. These are one of my favorites of all promotional items because they are so useful & they allow a large space for your logo & advertising message.

Creating customized promotional tote bags accomplishes two objectives:
  1. they reduce the need for plastic shopping bags which can't be recycled & end up in landfills - that leads to global warming.
  2. they create an economical vehicle for advertising & promoting your business & they have a large imprint area to really make your logo stand out.
Remember when your customers use these while they shop, they're taking your company name right along with them.

All paper goods you buy that have your logo imprinted on them can be made from recycled paper. This includes note pads, sticky notes, note cubes, spiral notebooks & journals.

Mouse pads & apparel now can be made from recyclable materials while at the same time showing off your company name as vividly as on the same items you used before. Promotional custom products that promote environmental awareness & your brand at the same time are becoming easier to find with a broader spectrum of products to choose from.

To show the public that you care about the environment doesn't require a large budget or a conservation foundation. All you need to do is take care in what promotional gifts you choose to distribute. You can easily achieve all of the results of promotional imprinted products, but you'll add an environmental edge to your marketing & you'll benefit from having a reputation for caring about the planet. A large section of the public will respond very favorably to this image.

Think about this the next time you order promotional items.  Good luck!
Ronni Sherman

1 comment:

  1. Every business should do something to make going green as part of their branding & image. Consumers should favor companies that are trying to create a better planet by doing their part in this green process.