Monday, July 26, 2010

Calendar Desk Pads Are Ideal Promotional Custom Products

Highly visible advertising & large areas for your company's logo & information make desk calendars a great way to advertise your business all year long.

Add a little color to your customer's desktop with calendar desk pads. At the same time, they offer your customers an effective way to organize their time & their appointments. With little effort, your clients can keep track of their schedules, deadlines, meetings & special engagements.

Six reasons why these make ideal promotional imprinted products:
1. They have a large imprint area & can show off more than your company name, logo & website. They have the room to display all your company information in a fun, colorful & creative way.
2. They are popular with just about everyone from professors & academic office staff to office personnel in any, real estate, medical, accounting, automotive, to name just a few.
3. They are an ideal way for your company to be constantly noticed. This is a customized promotional item that will be used everyday. Your name will always be seen because they sit on the desktop, not in a desk drawer.
4. They are useful & needed. There's ample room to jot quick notes as well as the blocked off dates to write down important engagements & appointments.
5. They're economical. For only a few cents a day, your name & company's information will be in front of your client all day, visible all year.
6. They make nice appreciation gifts to your loyal customers. And they have a much longer life span than a box of candy.

Ok, so now I told you the reasons these make such good promotional wholesale products, you must be wondering why I'm talking about them in July. Believe it or not, this is the time to order them.
* You can take advantage of the early bird pricing.
* Calendar companies are in their busy season. You need to allow for the time it takes to get your desk pads printed & shipped.
* October is a good month to distribute them. The holidays are already in full bloom by then. So be the first. If you wait, your competitor will get to your customer before you do.

Remember desk calendar pads will keep your name in front of your clients on a daily basis all year long.

Ronni Sherman

Monday, July 19, 2010

Advertising & Promotional Custom Products--Questions & Answers

I get questions all the time about promotional wholesale products & successful advertising campaigns. Here are a couple that were asked of me recently.

Why is someone always trying to sell me a .50 pen over a .25 pen? Why should I spend twice as much when they both do the same thing?
That's just it......they both don't do the same thing. The .25 pen will not write as well as the one that costs more & if it isn't going to write smooth, then it won't be used. The last thing you want is for it to be thrown in a desk drawer or worse yet, a waste paper basket. Then you've really wasted your money.
Also the pen, itself, will look cheaper than the one for .50 & again, people will reach for the more colorful, trendier one. The whole purpose of buying pens as promotional imprinted products is to get your name out among the public.
I'm not saying you need to buy the most expensive pen to get your message seen. Buy one that stands out so hopefully your company will be identified by it--in a positive way. It shouldn't blend with the dozens of others in that cup that holds pens. Besides writing smoothly, it should be comfortable to hold & the mechanism needs to be easy to use.
Anything with your name on it represents your company & who you are. That also goes for an ordinary pen that doesn't write well. Is that the message you want to give out? I'd rethink this, especially since your competition probably spent .50 on the pens he distributes.

Can social media co-exist with traditional marketing?
Definitely! Social media doesn't replace other forms of marketing, especially promotional custom products. They should work together. This is known as integrated marketing. But before you do anything, whether online or offline, there are four things you should define first:
1. Know & identify your brand. This takes a lot of thought & planning, but if you do it wisely you'll be more successful in your marketing venture.
2. Know your target audience. You'll waste your money if you're not reaching the people you need to reach. Learn who they are, where they are & what their needs are.
3. Know your budget. Don't get into a bind & not carry through with your marketing campaign because you ran out of money. Also don't start your campaign only to realize later you have to cut corners--you'll give out a different message than what your business is all about. That spells disaster.
4. Know your strategy. Make a detailed plan for your long term & short term goals regarding your marketing. Review it often to see if your goals are being met. If not, figure out what went wrong & set up a new agenda.

Do you have any questions you'd like answered? Send them to me & I'll be sure to post it in a future article. In the meantime, do everything you can to keep your company name & logo visible.
Ronni Sherman

Monday, July 12, 2010

Customized Promotional Stress Relief Items

There seems to be no way to avoid it......stress is all around us & has become a part of our lives. Whether it's at home, at work, trying to juggle busy schedules or family or health issues, stress & tension is there.

Most of us live with it, but have also found outlets for it......the gym or another form of work-out, a favorite sport, hobbies, shopping, hanging out with friends. Yelling, hopefully not at someone but in the privacy of your car, can also be a release & some experts claim a pretty effective one at that.

Circumstances, uncomfortable situations & people are all triggers for the stress we feel. This is never more evident than in the work place. Offices are confined & don't have the space to work off steam when tension builds. Maybe you could get punching bag into your cubicle or do yoga during your lunch hour; but start yelling at the top of your voice from your desk & you might find yourself out of a job.

Bottom line, there really isn't an outlet for stress during the work day. Tension is one of the leading causes of decreased work productivity & absenteeism. There is a quick fix though & that's giving out stress relief items as your next promotional imprinted product. Putting your logo on one will not only keep your name visible but you could be associated with good health in the work place. Because the primary health issue in the office is stress, your customer will use these more than you think.

Customized promotional stress relief items are effective. The stress ball is the most popular for squeezing away anxieties. Picture an executive leaning back in his chair squeezing it while on the phone, a receptionist absently gripping it while reading something on the computer or a sales person throwing it around while on a short break. They provide a release for someone without taking up valuable work time or space.

Most important, they're good advertising for you. Stress relief items are often found sitting on a desk, book shelves or a computer monitor which means your company name is visible for everyone who walks by to see. They're fun promotional custom products & ones you can be creative with.

You can choose a style that best represents your business......globe, square cube, convertible, plane, tennis racket, golf club, computer mouse, molar, hard hat, stop sign, dollar sign, cell phone & every kind of sport ball, food & animal you can possibly think of.

Whatever shape you choose, stress relief items are novel & effective ways to put your name in font of your client or prospective customer.
Ronni Sherman

Tuesday, July 6, 2010

Promotional Wholesale Products & Your Image As An Expert

There are so many blogs & articles written about company recognition & brand identity. In a previous blog, Will The Real Definition Of Branding Please Stand Up (May 2010), I tried to define what a brand is & how to obtain it.

After establishing your brand & revealing it to the public online & with offline advertising like catalogs, fliers & promotional imprinted products you need to make sure you, as a person, are also giving out the same message.

If you are an interior decorator & you've presented your company as daring, creative, out-of-the-ordinary......a business that pushes the envelope & comes up with astonishing results; you'll lose your customers if you, personally, come across as being traditional & playing it safe. Being someone who is not part of your branded image will give mixed messages. This is one of the worst things you can do to win over a customer.

First impressions can make it or break it for you. How many times have you heard that? I can't stress enough how true it is. Therefore, when you meet your client & hand him your business card & promotional custom products with your company name on them, make sure you, yourself, are part of that total picture you are trying to portray.

When you present yourself to clients as a representative of your company, it's important to show you are an expert in your field. Your expertise should be part of your brand.

Experts receive respect & have an edge over their competition. They're in a better position to attract loyalty from the consumer & interesting business opportunities.

Which of the following kinds of expert portraits work for your capabilities & your competitive marketplace?

* THE WHIZ--someone who has an unusual degree of skill & is able to accomplish tasks far more capably than others & usually with greater speed.
* THE BRAINIAC--someone with an unbelievable amount of knowledge at his or her command.
* THE SUCCESS--"I reached the mountaintop & now let me teach you how to do what I did."
* THE SAGE--someone who offers wise answers, effective advise & has a balanced range of perspectives.
* THE REBEL--someone people enjoy following because he or she reliably puts forward contrary, unpredictable ideas that make sense.

You can combine two of these types, but pursuing three or more of these kinds of qualities clouds how people understand your strengths & stretches your credibility.

When meeting that all-important client, put your best foot forward & foster your expert image--an image that fits your brand. Your image should be just as important to your brand identity as the customized promotional items you give out or the words describing your business in your mailings, your blogs & on your website.

Good luck the next time you meet your client. I hope this helps.
Ronni Sherman