Monday, November 14, 2011

Adding Value To The Holiday Gifts You Give Your Clients

It's probably become routine for you to give your customers a gift during the holiday season. But this isn't a novel idea--every other company is giving gifts also. This means it's very competitive to get your customer's attention & to ensure your gift will be the one they remember & use. There are a few things you can do to add value to your gift so it will be the one that is acknowledged & appreciated. Most importantly, to make sure it's the one that is kept & not stashed away in the back of a closet......or worse, thrown out.

Before I tell you what to do to give your gift value, let me tell you what NOT to do........don't cut corners. Rummaging through your supply closet to find boxes of promotional custom products that didn't get distributed spells disaster, not thank you.

If you buy, as gift items, the run-of-the-mill promotional imprinted products that promote your company more than promote your appreciation of your client's loyalty & business, you'll be doing more harm than good. The .50 pen you've been handing out all year won't look like a gift just because you're giving it in December. Yes, definitely add your logo to the gift, but don't be so blatant about it as you would on a marketing item. A logo or your company name is sufficient--you don't need to add your website, other contact information or a sales pitch.

Now here's a few ideas how to go that extra step to really make your gift stand out among all the others that will be received.

Personalization: Whether the items cost a lot or are inexpensive, if it is imprinted with the recipient's own name, they will be more likely to use & cherish it. Personalization shows that you've put more thought into what you're giving & that it's not just a mass mail-out to your entire data base. The difference in cost may only be a few dollars but it will result in a big difference in the longevity of the item in your client's life.

Some ideas: 
  • An engraved pen that has your company name on one side & your customer's personal name on the other side.
  • A leather embossed portfolio with your client's initials on the outside cover & your logo embossed on the inside pocket. Remember, this is a gift so your logo doesn't need to be as prominent as it usually is on a promotional imprinted product.
  • A ceramic mug with your company name & logo on one side & personalized with your customer's name on the other. It'll make more of an impact if you give the mug filled with candy, cookies or imported bags of tea.
Picking an appropriate gift: This is probably the most important thing to keep in mind because if it's not useful to your customer, it won't be used. 

  • Someone who is a builder & is on site all day long can not use an executive desk pad; but an insulated coffee mug would most likely be a sure hit.
  • If your clients are in the health & fitness field a pedometer would probably be more appreciated than tins filled with cookies, candied popcorn or chocolates.
Attention to detail: How do you feel when you get a present? What do you reach for........the one that's beautifully wrapped or one that's in a plastic bag from the store where it was purchased? Think about your presentation when your customer receives your gift. That extra little detail will add a lot of extra pizzazz to your gift.

Some ideas:
  • Remember that mug filled with candy or tea bags that I mentioned earlier? Cello wrap it & then tie it together with ribbon curls that are your company's colors.
  • An engraved pen or flash drive can usually be purchased with a gift box. That little added expense will make a huge difference & add value to your gift.
  • Buy gift bags with your logo & company name imprinted on them & put your present in them surrounded by colorful tissue.
It's so important to think of ways to add value to your gift & ensure that it is used daily & not thrown out. Look at the items on your desk or look around you at many came from a company that appreciated your business. Is there a special mug, mouse pad or paper weight? Those items were probably carefully selected by someone to suit your needs & that's the reason why you still use them to this very day.

I hope this helps you pick the perfect gifts for your customers. Good luck!
Ronni Sherman

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