Tuesday, September 4, 2012

Take The Stress Out Of Your Promotions

There seems to be no way to avoid it......stress is all around us & has become a part of our lives. Whether it's at home, at work, trying to juggle busy schedules or family or health issues, stress & tension is prevalent.

Most of us live with it, but have also found outlets for it......the gym or another form of work-out, a favorite sport, hobbies, shopping, hanging out with friends. Yelling, hopefully not at someone but in the privacy of your car, can also be a release & some experts claim a pretty effect one at that.

Circumstances, uncomfortable situations & people are all triggers for the stress we feel. This is never more true than in the work place. Offices are confined & don't have the space to work off steam when tension builds. Maybe you could get a punching bag into your cubicle or do yoga during your lunch hour; but start yelling at the top of your voice from your desk & you might find yourself out of a job.

Bottom line, there really isn't an outlet for stress during the work day. Tension is one of the leading causes of decreased work productivity & absenteeism. There is a quick fix though & that's giving out stress items as your next promotional imprinted product. Putting your logo on one will not only keep your name visible but you could be associated with good health in the work place. Because the primary health issue in the office is stress, your customer will use these more than you think.

Stress relievers are a fun & inexpensive way to keep your business name in someone's view. They are cute, funny, useful & people really like them.
Happy Wobbler--imprint on the back.

Customized promotional stress relief items are effective. They can be used any number of ways from customer appreciation & trade shows to holiday gifts. People love to sit them on their computers which is good, because their primary purpose (other than promoting your business name) is to stretch & relax the muscles of the wrist, hand & forearm which can become stiff & irritated from extended computer use.

There also some that talk or have a magnet on top to hold paper clips. These become more of a novelty item to decorate the desk & no longer have the original use of relieving tension......unless you want to hear "thank you" or a hearty laugh every time you squeeze it. Frankly, I think that could add to the stress--not only yours, but your co-workers also.

The stress ball is the most popular for squeezing away anxieties. Picture an executive leaning back in his chair squeezing it while on the phone, a receptionist absently gripping it while reading something on the computer or a sales person throwing it around while on a short break. They provide a release for someone without taking up valuable work time or space.

Here are some unique ways that stress items have been used:
1. AFLAC salesmen give out stress relievers in the shape of the famous duck.

2. A company selling pre-owned European cars advertises "low stress, hassle-free experience" on  VW Bug shaped stress relievers.

3. Businesses mostly opt to imprint stress relievers that actually relate to their fields, such as a dollar sign for a bank or a shopping cart for a supermarket; but occasionally you'll see some creativity.......like an apple for a doctor's office or a snail for a post office.

You can choose a style that best represents your business......globe, convertible, plane, tennis or golf ball, computer mouse, molar, house, hard hat, stop sign, judge's gavel, nurses & doctors, limo, cell phone & every kind of food & animal you can possibly think of. Or go with the season  or special event. For September, October, November & December any shape that represents the holidays will set the mood for good times to come.

Whatever shape you choose stress relief items are novel & effective ways to put your name in front of your client or prospective customer. These promotional custom products will help relieve the recipient's tension & energize your advertising efforts.

Build your brand while providing fun stress relief.
Ronni Sherman

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