Thursday, August 19, 2010

Integrate Advertising Specialties With Other Promotional Methods To Boost Your Business

There are numerous ways to promote your business but more & more companies, large & small, are turning to promotional imprinted products as one of their options. Customized promotional items have proven to be effective in enhancing brand recognition & recall. They have the ability to stay visible longer than any other form of advertising. This makes it possible for your name & logo to stay within the recipient's view for months on end.

But few, if any, companies will put all their eggs in one basket & just use advertising specialties as the only way to promote themselves. Promotional custom products can be incorporated with other promotions & used in conjunction with almost any form of advertising. So another benefit of using these items is they are versatile.

Here are a few quick tips on how to use promotional wholesale products with other means of advertising:
1. Face-To-Face Contact. Make sure you interact with your existing clients. Yes, it's easier & quicker to sent an email asking what you can do for them; but it's also impersonal. Calling on your loyal customer in their office or taking them out to lunch will do more for your business relationship than a quick email ever will. Remember when you meet with them, leave behind your business card & an imprinted item such as a pen, mouse pad or this time of year--a calendar.

2. Attend Trade Shows, Seminars, Conferences, Meetings, Fund-Raisers, Athletic & Political Events. It's even a good idea to conduct some of these events yourself. Whether you're attending or heading an affair, try to personally meet as many people as you can. Don't leave your place of business empty-handed......bring your printed material & promotional custom products to distribute among the crowd or as you network. Flash drives that are downloaded with your catalog showing your entire line are perfect for trade shows, seminars & conferences. Non-woven reusable tote bags are also ideal for trade shows & fund-raisers. Bookmarks, notebooks & neon markers work well at school functions. The main thing is make sure that both you, or a representative of your company, & your imprinted message are present at a number of these various events throughout the year.

3. Networking Using Social Media. Offer an incentive for people to follow you on one or more of your social network sites or to give you feedback on your website or blog. Almost everyone has a laptop today, but they don't come with a case to protect them. That's an extra expense many people don't want when they buy the laptop & choose to fore go getting it for awhile. A protective case with your logo imprinted or debossed in the lower corner would be a welcome gift. One company used beach balls to get people to follow them on Twitter & it was a huge success.

4. Mailings. I know they're expensive & time consuming when you can do the same thing over the computer. But sometimes a handwritten thank you note to a new customer or an existing one will bond them to your company. It's a sincere gesture that anyone would appreciate the time you took to write them a personal note. It will make a more lasting impression if you enclosed a notepad or a letter opener with your name on it. Mass mailings & newsletters still work for many industries & that notepad or letter opener will make more of an impact if it's enclosed. My dentist sends out a newsletter every three months with a flat container of dental floss. I find that to be a very effective way to use promotional imprinted products. Keep in mind, the items you mail out should be non-breakable, flat & light-weight.

So what are you waiting for? Start promoting your business today! Good luck!
Ronni Sherman

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