Monday, August 1, 2011

Flash Drives As Promotional Products

USB flash drives, sometimes called USB memory sticks, have been becoming increasingly popular to hand out as marketing items. They are available in a huge selection of shapes, sizes & colors, not to mention memory sizes--all having ample imprint space for your company name & logo.

Some people are not sure of what flash drives are. Here is a simple explanation: they carry the information that is stored on your computer, from data files & photographs to Powerpoint presentations. If your computer crashes, all your data is stored in this one little devise so you won't lose any of your information. It's your back-up for all your files & whatever else was on your computer. They are great for moving data from one computer to another or to simply have important information on hand.

When flash drives are used as customized promotional items they can be incredibly powerful as one of the best marketing tools to promote your company identity. Keep in mind this is something everyone with a computer absolutely needs, but only a few people actually go out & buy. Your clients & future customers will appreciate & use it. The big plus for you is your company logo & name is imprinted boldly on the flash drive, itself, & your business will most likely be held in high regard every time it's used.

Here are a few examples of how to utilize these effectively 
as promotional imprinted products:

1. Handing them out with your preloaded information in the flash drive. This is especially effective at a trade show, seminar, convention or presentation. Besides imprinting your logo on the flash drive, you can customize it by preloading your information into the device. The recipient walks away with your latest brochure & pricing, a summary of what was laid out at the seminar or a preview of the presentation. A realtor can showcase homes that are up for sale, a gym can have a trainer demonstrate simple exercises to do at home or a bed & breakfast can show a virtual tour of their facility. A dentist can give tips on dental hygiene on a flash drive that's in the shape of a toothpaste tube. The options available to you are endless.

2. Handing them out as a basic sale tool. Nothing is preloaded, but your company name & logo are displayed on the device so the consumer will remember who gave it to him. Like I said earlier, everybody who uses a computer has a need for a flash drive & giving them out as a promotional custom product will score big with your customer.

3. Handing them out as a business gift. What a perfect way to say thank you & to let your client know he's appreciated. These can be either preloaded with an introduction of your office staff or maybe a special promotion or they can be left empty for the consumer to load his own information in the device. Because it's a gift, I suggest a leather or metal drive that is subtly engraved with your company name.

Want to make an impact & really stand out with the flash drive you give out? Try preshaped memory sticks in the shape of people. They can be detailed to fit your occupation & logo'd with your brand. Specialty shapes are also available for every occupation or hobby......airplane, automobile, guitar, hamburger, soccer ball, tennis racket......just name it & we'll find it.

How about a flash drive that illuminates your logo when it's in use? A combination pen & flash drive? There are so many options. Be creative so your message will pop.

This time of year is probably one of the best times to hand out flash drives because school starts at the end of this month or the beginning of next month & there isn't a high school or college student who couldn't use one of these. 

As you can see, it's easy to accelerate your advertising campaign when you add your logo to a flash drive. Save, store & share files on this reliable easy-to-use device.

Advertise in a flash.
Ronni Sherman


  1. About time you wrote about these. They are so important. Anyone with a computer should not be without one.

  2. Thanks for this quality information……I will follow this. I am also in promotional products merchandise marketing like promotional flash drives, Custom Caps, Custom lanyards, corporate gifts, promotional mugs, bags, promotional items.

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