Tuesday, May 22, 2012

Customized Promotional Items At The State Fair

The State Fair: those three words arouse your senses & evoke childhood memories. Rides, games, food, music, local artisans, livestock........& a whole lot of people.

Texas & Minnesota are the two largest state fairs, drawing over a million visitors each year. These attendance numbers add up to one thing for businesses who advertise with promotional custom products: extra eyes on your brand. Think about it, state fairs offer an extraordinary opportunity to spread your company name & logo among the public. While Texas & Minnesota may win 1st place for high attendance, state fairs all around the country attract people in droves. And these attendees are ready for a good time......& free goodies.

Why not consider capitalizing on the throngs of fair-goers with a fun promotional imprinted product showing off your logo to everyone around?

If you go with a t-shirt, draw-string backpack or a visor you'll have enough room to display your logo along with the state fair's logo or design. You've now turned your customized promotional wearable into a souvenir that will be worn over & over. How's that for continuous exposure?!

Other promotional items that are good to give out for the fair are:

BEADS: These are the same colorful ones that are thrown from the floats at Mardi Gras. The same ones that the crowds scramble to grab. These are as popular at state fairs as they are at Carnival in Rio & the Mardi Gras in New Orleans. If you decide to order these, plan on ordering a lot because people will grab more than one. Your logo & company name can dangle in full color on a medallion hanging from the necklace.

SPIRIT STICKS: These are perfect for the nightly concerts at the fairs. They come in an assortment of colors, shapes & sizes. You can get them with die-cut shapes at the ends & some bend rather than remain rigid--they're called noodle sticks. They are also available in glow-in-the-dark. These are probably the most sought after. These popular items are seen at sporting events & political fund-raisers as well as at concerts.

 INFLATABLE WATER BOTTLES: When you're at the fair, the last thing you want to do is lug around a water bottle--especially if it's empty; yet you hate to throw it away because sooner or later you'll be thirsty again. Also you need to stay hydrated if it's hot. Here's the perfect solution: a deflatable water bottle that is flat when empty & can be tucked away in a pocket or purse if it's not in use. It's inflates when filled.

INSECT REPELLANT: Chance are you'll be at the fair during dusk or early evening when the mosquitoes come out in full force. Don't let these pesky little insects ruin your fun.  Be prepared with this all natural insect repellant that is DEET free.  It's light & compact & will fit in any purse or pocket. It's FDA approved & will repel gnats, flies & fire ants as well as mosquitoes.

HAND SANITIZER SPRAY: If you ever needed this product, it's at the state fair. Your hands will always feel grubby & chances are soap & water are a very long walk away. Also think of the little ones at the petting zoo then all of a sudden they want something to eat.  Do you think they'll want to stand in line to wash their hands? This handy item is compact & will fit easily in a pocket or purse.  It's lightly scented & will be the life-saver of the day.

 "Where did you get that?" Those five words are music to the ears of anyone involved with promotional custom products. And that's what your customers will be asked if you hand these out for the state fair. Strangers will come up to them asking that question, making your promotion a prize winning product.

State fairs won't actually start for another eight weeks, but this is the time to think about your summer promotions. What is a sizzling, hot idea you can do to spice up your campaign for the summer months? Almost every state or county has a fair--make your business a part of it & have your logo travel the fair grounds.

Think about these items for your summer promotion.  Good luck!
Ronni Sherman

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