Tuesday, March 12, 2013

Customized Promotional Eco-Friendly Shopping Bags

Two question that I frequently get asked regarding promotional imprinted products are: Besides a pen, what can I give out that will last longer than a note pad? What's the most popular item--the one people ask about the most?

The answers to both of these are the same......non-woven, recyclable bags.

So let's talk about bags. They are one of the largest, most purchased items in the ad specialties industry--& with good reason. In recent years, with consumers focusing on being more environmentally-friendly, their usage has skyrocketed. The non-woven polypropylene totes are everywhere, used over & over again.

It was only a few years ago that they were sparsely used in a few food stores, usually the health or specialty ones. Now you can't go into any grocery store without seeing a lot of customers using them. With more & more cities cracking sown on the usage of plastic & paper bags, these light-weight, non-woven ones will become increasingly popular.

It's the one product you can't have enough. How many people walk out of a store with just one bag of groceries? They're recyclable, reusable, eco-friendly, water resistant & can be washed.

All positive, right? Here's the biggest plus for you......these customized promotional non-woven bags have a huge imprint area. You can blow up your logo so it really pops & can be recognized from a distance or you can add all the information you want about your business. These should be given out to everyone you come into contact with because wherever they go shopping, they're taking your company right along with them!

The newest non-woven bags are now laminated, some with a metallic finish giving the bag a rich look. Another option are two-toned bags. These stand out & will highlight your business when your logo & company name is printed on them.

 You can even get them insulated to carry fresh or frozen products home. Other bags allow you to carry more than just groceries......they have pockets & zippers.
These customized promotional bags come in all sizes which makes them adaptable to travel. It's almost spring & people are heading outdoors......to the beaches, picnics, sporting events. Or just everyday errands, shopping, the gym, museums......the list is endless.

Carrying items to & from work is something that most employees do, so why not have them to it in a bag with your logo. What could be better than bags & totes displaying your logo on commuter trains, subways or the walk from a public parking lot to an office building?

Most customers & potential clients judge a company based on a combination of things, including the promotional custom products they receive. With a growing awareness over the environment & the health of our planet, people are looking for companies that do their part in cutting down on emissions & using more environmentally friendly products. So another plus to these bags--you can appeal to a whole new clientele by showing you care about the future of our planet.

Thousands to millions of dollars can be spent on advertising campaigns for billboards, television, magazine & radio ads, but the fact is that a custom tote bag, starting at a low, low cost has the possibility to reach more people with your message than any other outlet.
Here's a study that was done & these results prove how the non-woven bags will give your business great exposure:

The Advertising Specialty Institute conducted a survey & reported that people who received promotional items kept them for an average of 7 - 9 months. This provides repeated & consistent exposure to your company. 

Have you given a bag to your customer lately? Chances are he’ll use it more than ten times a month & it will be seen monthly by 1038 people. That’s just one bag.......now multiply that by the number of bags you ordered & then gave out in that one month.

It doesn't matter what field you're in or who your target audience is......these will appeal to just about everybody.

Now is the time to jump on the bandwagon......show your concern for the environment while promoting your company at the same time. Start handing out the logical solution to plastic & paper bags. This is a great opportunity to expose your business to thousands of people with just a handful of bags.

Ronni Sherman


  1. Nice blog and article. Promotional shopping bags are practical promotional items. Shopping or tote bags are very useful in our everyday lives, especially to carry our things or when we go shopping. It can be seen almost everywhere which makes it a great promotional item having your company name and logo printed on. For selection of promotional shopping bags from Australia you may also want to check out http://catalogue.davarni.com.au/Products/Search/Products?category=12119

  2. Love this article, very helpful. Promotional shopping bags are great help of small business. Having your brand logo and name on these items can boost brand recognition. For more promotional shopping bags from Australia you can visit http://www.davarni.com.au.

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