Thursday, June 17, 2010

Water Bottles--Hot Summer Promotional Imprinted Products

Summer is the perfect season to plan your promotional campaign. Because of the weather, people are more active. Daylight savings time makes it convenient for people to stay out longer & to go to more places than they do during the winter months. This also the time for family vacations. All of this helps in expanding your customer reach if you choose the right customized promotional item.

One of the best promotional imprinted products to give out at this time are water bottles. People plan their outings during summer vacations & prefer to carry water bottles wherever they travel......whether it's to a local beach, the gym or an excursion to a further destination.

Ok, I know what you're thinking......the ones that were made of soft white plastic & were stashed away in a forgotten place or rolled around the floor of your car. Not so--that water bottle is as out-of-date as a console TV. They've come along way in the last few years. Look around you when you're out in public or take note of what's being sold in the stores.

They're now available in various sizes, shapes, colors, patterns, materials & designs. They're generally transparent hard plastic bottles in brilliant colors that will make your logo & advertising message pop. Bio-degradable bottles as well as aluminum & stainless steel bottles are also very popular. The best thing about all of these......they no longer retain tastes or odors like the old fashioned white plastic ones did. And they're BPA free & eco-friendly.

Most companies either focus on other promotional events or run their own where they can hand out water bottles as useful advertising specialties. These events can include anything: grand openings, golf tournaments, team sponsorships, marathons, office functions & charity or political fund-raisers. They also make great thank you & customer appreciation gifts. One of my customers, a large new & used car dealership, leaves one in the cup holder every time a car is brought in for servicing.

Colors for these bottles are vibrant & they can go along with your company's color & logo. There's a large imprint area that allows space for your logo, company name & advertising message. In most cases, both sides of thee bottle can be imprinted for the same price.

Due to the various sizes & materials used, water bottles are one of the most versatile of all promotional custom products. For instance a sporting goods store that's celebrating a grand opening may give out large stainless steel bottles that carries sufficient water to keep someone hydrated. While a pediatrician or a toy manufacturer will probably hand out smaller brightly colored plastic bottles that would attract the kids. A company sponsoring a local soccer team may fore go their colors on a water bottle & give the players & their families bottles that are in the team colors--one side showing the team name & the other, the sponsor's information.

As far as the summer season is concerned, giving away promotional water bottles is the perfect item for any business in any industry since they're so adaptable. The main thing to remember is water bottles travel & wherever someone carries them, they are carrying your logo & message. This makes them a great marketing tool to connect you with your clients & prospective customers.

If anyone has any other ideas about imprinted promotional wholesale products to give out during the summer months, please let me know. In the meantime, I hope this helps you decide on a practical yet fun promotional item for your next marketing campaign.

Good luck!
Ronni Sherman

1 comment:

  1. Ronnie, I love my water bottles! I give them out at the health and beauty expos I take part in. I make sure they contain a coupon and a mini pamphlet of my 20 beauty tips. The first is drinking at least 64 oz of water daily.
    Julie Maddox, beauty consultant