They are everywhere. Drive along any street or freeway where there's other cars & what do most of them have in common? A vast majority of them bear license plate frames with a dealership's name & phone number on them. Walk into fast food restaurants......their logo is on everything from the paper bags & the wrapping around their burgers to the paper cups & napkins. It's usually even imprinted on the toys in the children's meals.
Even on television, you will find that more & more companies are looking for ways to sneak their advertisement into the station's programming. One way that they're accomplishing this is with ceramic coffee mugs. Next time you watch the local morning or evening news or tune into a daytime or late night talk show, look at the mugs sitting on top of the table. They're promotional coffee mugs with a logo facing towards the camera so the audience can see it. A subtle move, but oh so effective!
Some people will pick up on this form of advertising while others may think they don't see it. You may not realize it but your psyche is affected by these subtle images. Everytime you see your favorite anchor person, talk show host or an actor drink from a mug with the NBC logo or a mug sporting Good Morning America, it improves the image of that company. This is the best form of brand advertising.
Ok, let's be honest......a mug with your logo will not make it to a network's scheduled program; but you can still attain the same results. If it works for them, it can certainly work for you if you go after your targeted audience.
A mug with your logo can sit on desks in any business or home. Whether it's used for coffee, tea, hot chocolate or to put pens in; it's giving your logo & company name exposure. Make it colorful so it stands out & gets noticed. A bright or dark colored mug with white imprint can attract attention just as much as a mug with a multi-colored logo.
They also come in a wide assortment of shapes & sizes. Try a grande mug for more impact. Add your company name to a mug with a rounded bistro shape, one that stands on a short stem or one with stripes going around the top & bottom. You can even imprint a photo of your place of business or your product right on the mug. Now how's that for a lasting impression! Your options are endless.
Overall brand & logo recognition on a customized promotional item single-handedly does more to boost business & sales than any other form of advertising. The next time you watch a program & see that mug, think about the subtleties of the message they are sending you. This is an excellent way for you to create brand identity & company recognition for your own business. Frankly, I think it's the best way to go.
Whose logo is on the mug you're drinking from now? Whose logo should be on it?
IT'S YOUR COMPANY......SHOW IT OFF!!!Ronni Sherman