Thursday, January 6, 2011

What Can Promotional Wholesale Products Do For Your Business?

Happy 2011--I hope this will be a successful year for all of you. It should be......for the first time in three years, last year ended in an upward economic swing due largely to the increase in retail sales. People are starting to spend so the opportunity is there for you to increase your profits this year. But no matter how optimistic the economy looks, you won't be a part of it if the public doesn't know you exist.

There's a very easy & inexpensive way to get your logo out there & be recognized--customized promotional items.

There are many different ways to use advertising specialties in your business, but you may be asking yourself, "Will they really work for my company? Are they worth the expense?" In one word, the answer to both questions is YES!

Before I explain how they can work for you, let me tell you this......promotional imprinted products are not an expense, but rather an investment. Companies, large & small, are investing in advertising specialties more now than ever before. If you haven't already done so, jump on the bandwagon & get  your logo out there for the public to see.

There are many different ways that promotional custom products can impact your business. Here are just a few of their many benefits:

1. Promotional product advertising will remind your client & prospective customers about your business. Whatever promotional imprinted product you give them will serve as a reminder of your company each time they use it. And this, in return, will bring you company & logo recognition.

2. Promotional products serve as an advertisement for your business everywhere they go. These items tell others of your company & the products or services you offer. They travel & can be in places where it's inconvenient or too expensive for you to go. A non-woven, eco-friendly bag with your logo on it will used approximately 11 times a month & be seen by an estimated 1,038 people......that's just one bag. Now multiply those figures by the number of bags you ordered & gave out.

3. There's no waste with advertising specialties because you target exactly where & to whom you want the product & your advertising message to go. In most cases they are given directly to clients or to prospects. Your message is the medium so if you target your audience wisely, the products will not be discarded......rather they'll be used on a regular basis.

I hope this helped you see advertising specialties as an investment & not an expense.

It's important not to overlook this essential form of advertising. As you can see, imprinted wholesale products can help stimulate new business. They foster customer loyalty, referrals & goodwill. And that's a good recipe for a successful business year!

Wishing you a happy & profitable year in 2011.
Ronni Sherman

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