Monday, January 24, 2011

Using Promotional Custom Products To Partner With Another Business

As you hand out your promotional wholesale products, do you wonder how you can reach more people? Wonder how you can attract more attention by being more creative?  You know the saying: two heads are better than one......well, sometimes two companies are better than one.

There are times when it's good for one business to partner with another business & together they come up with a clever promotional idea that will bring them customers. In order to make this work both companies have to benefit from these three objectives:
1. the widening & enhancement of their company exposure
2. the prospect of enlarging their clientele
3. the eventual goal of financial gain

Sometimes a plan can be worked out where both companies' names are on the promotional imprinted product. This may not seem ideal to share advertising space with someone else, but it has it's advantages. By doing this, you are also sharing the cost which means you can give out more expensive items to make a bigger impact or buy a larger quantity of promotional items & cover a broader area to distribute the products. This, in turn, gives your company more recognition.

Be careful if two business logos go on one item. You need the space to show off the information of both companies effectively. This obviously means a pen is out of the question. Mouse pads, recyclable bags & drinkware are some examples where this will work.

The experiences I've had when one of my customers partners with another are described below. As you can see, only one company name is on the customized promotional items; yet both benefit from this.

1. An owner of a Mexican restaurant went to the grade schools in his area & worked out a plan with the teachers & principal. He provided fun, colorful bookmarks with his restaurant name on them. There was also a space for the teacher to add a small sticker everytime a child finished a book that year. At the end of the year, if they had a certain amount of stickers on the bookmark, they would bring it to the restaurant & get a free children's meal. The teachers were happy because it gave the students an incentive to read & the business owner had new customers frequent his restaurant. This was a inexpensive way for him to increase his traffic & get new clientele.

2. A bank, new to the area, wanted to give out drinkware, but they wanted it to be used & seen since it was going to be imprinted with their logo. They didn't want it hidden in a cupboard or rolling around the floor of a car. So they worked out a deal with local coffee houses......the coffee houses gave the banks coupons for 15% off any drink as long as it was filled in the bank's insulated coffee mug. It was a win-win situation for both businesses. The insulated drinkware was used & the bank's logo was seen. The coffee houses had increased business & as a bonus, they didn't lose money considering they saved on cups & sleeves.

The important thing when doing something like this, is not if both companies' names are on the promotional custom product, but how they can both benefit from this. How can they use this form of advertising to broaden their target audience & reach their ultimate goal? This takes alot of thought......don't rush in to it, but consider it over time & pay attention to all the details.

Do any of you have any novel or creative ideas about distributing advertising specialties? If you do, I'd like to hear from you.
Ronni Sherman


  1. Great post, love the insight on partnering with other companies.

    Many Promo blogs listed here

    How about doing Guest Promo Blog for

  2. promotional products work tremendously to achieve the objectives. Promotional products can be used for varieties of purposes such as promoting an event, creating awareness, reinforcing existing abilities and to introduce new products
    promotional items