Monday, April 11, 2011

Non-Woven Bags As Promotional Wholesale Products

In my article, CUSTOMIZED PROMOTIONAL ITEMS GET YOU NOTICED, dated 6/21/2010, I cited the following paragraph:

The Advertising Specialty Institute conducted a survey & reported that people who received promotional items kept them for an average of 7 - 9 months. This provides repeated & consistent exposure to your company.
Have you given a bag to your customer lately? Chances are he'll use it more then ten times a month & it will be seen monthly by 1038 people. That's just one multiply that by the number of bags you ordered & then gave out in that one month.
I feel these facts about marketing products are so very important & therefore, bear repeating.  Every business owner should be aware of them so they can understand just how effective promotional imprinted products are.

So let's talk about bags. They are one of the largest, most purchased items in the ad specialties industry. In recent years, with consumers focusing on being more environmentally-friendly, their usage has skyrocketed. The non-woven, polypropylene totes are everywhere, used over & over again. It's the one product you can never have enough of. They're recyclable, reusable, eco-friendly, water resistant & can be washed.

All positive, right? Here's the biggest plus for you......these non-woven bags have a huge imprint area. You can blowup your logo so it really pops & can be recognized from a distance or you can add all the information you want about your business. These should be given out to everyone you come into contact with because wherever they go shopping, they're taking your company right along with them!

The newest non-woven bags are now laminated, displaying a multi-color pattern or design covering the entire bag. These really stand out & will highlight your business when your logo & company name is imprinted on them.

I realize many businesses have stayed away from purchasing bags as promotional custom products because they think the cost is high. It doesn't have to be--like with anything else, there's always good deals to be found & these totes are no exception.

Here are three tips to find bargain-priced bags & promote your company for less:

1. Last year's style may be this year's hot deal. Just as in retail, styles & trends in bags are changing. Suppliers often put a certain style or color on special to make room for a slightly modified look. Since bags really never go out of style or change drastically, you are not sacrificing anything by putting your logo on the hot tote from last year. But these specials are good only as long as there is stock, so if you want to go this route, contact  your advertising specialty vendor as soon as possible.

2. Find a trusted vendor who deals with customized promotional items & build a relationship with him. Ask him to notify you when the non-woven bags go on sale--whether it's a close-out or a monthly special. Vendors, like myself, get emails, ads & fliers from the companies they deal with of upcoming promotions. As soon as you call them, they will most likely be able to find you a special price on a variety of bags.

3. If you have a deadline, allow for enough time to receive the totes. Rush charges as well as 2 & 3 day shipping can add hefty fees to the price of the totes. Overnight shipping could double the cost.

Santa Monica, CA just passed a law that will ban the use of plastic bags & there will be a .10 charge for every paper bag used. More & more cities, across the nation, will be adopting this policy. Be one of the first to jump on the band wagon & start handing out the logical solution to plastic & paper bags. Buying these non-woven, polypropylene totes & effectively displaying your company name on them is a promotional strategy that is priceless.

Have fun with your name. Make it stand out, be creative.
Ronni Sherman


  1. I live and sell property in the Pacific Palisades area so I'm quite familiar with the law that passed in Santa Monica. It's for everyone's benefit and I think other communities should follow suit.
    I also like your idea in a previous article about real estate companies using the recyclable bags for advertising and hanging them on front doors.
    Pacific Coast Properties