Tuesday, June 28, 2011

My 10 Favorite Promotional Custom Products

I have customers ask me all the time what my favorite promotional items are. That's a tough question because my favorites may be the wrong promotional wholesale product for you & your targeted audience. I even had several people who read my blog ask me to write an article listing my favorites. There are well over 500,000 marketing items to choose from so I thought that was a topic I'd never go near.

Well, believe it or not, creating the list was actually fairly simple. There are a few items that are staples in the industry. These are things that just about everyone or every company can use or need. Items that have stood the test of time. Products that people love to give, & likewise, like to receive.

I've stressed over & over that whatever you select to hand out must be relevant to your business & still be useful & of value to the recipient. So, with that in mind, I came up with a list of ten customized promotional items that are my favorites. Let me introduce you to my top 10 picks:

#10 Flashlights: Every home, school or office should have a couple of flashlights handy in case of a power outage. Every car, briefcase, computer case or purse should have a small one in case of an emergency. Ask parents of bored children......they're great entertainment & spark imaginations of kids of all ages. Flashlights are unique because everyone will need them at one time or another. Let your logo shine in the dark!

#9 Flash Drives: These are something everybody absolutely needs, but only a few people actually go out & buy. Yet, they are a must-have item to save, store & share files from their computer. Your logo can be boldly imprinted on the flash drive, itself, & you also have the option of loading your own information on them before handing them out. These are indispensable to anyone with a computer--& today, that's everyone!

#8 Beach Balls: These appeal to people of all ages. They're bright, colorful & have large area to show off your logo & company name. They're attention-grabbers. When not inflated, they're easy to tote to trade shows, conventions & sporting events where they'll be an instant hit. Watch your name bounce up & down the coast or around backyard pools!

#7 Stress Relievers: Stress is evident in the work place because offices are confined & don't have the space to work off steam when tension builds. A quick fix is giving out stress items as your next promotional imprinted product. Because stress has become a primary health issue in our society today, your customers will use these more than you think. Your logo will always be visible. These are fun items that are usually left on the desk top......& could very well be squeezed by those who pass by!

#6 T-Shirts: Do you ever wish you could buy a traveling billboard & have it move around town promoting your business? Well, when you put you name & logo on a t-shirt, that's exactly what you're buying. Design something unique & appealing & your company will make an impact. They will be noticed--if they aren't being worn, they're being read. People tend to read them when they would ignore almost everything else. It doesn't get much easier than that!

#5 Letter Openers: Ok, this is not the most exciting out of all the customized promotional items, but it gets an A+ on promoting your company. These are constantly used at home & in the office. What's the one thing you do everyday, but Sunday......open your mail. They're economical, they fit into any budget, they come in a variety of colors & shapes. Every time a piece of mail is opened, it's your company name that is seen!

#4 Drinkware: Water bottles, insulated travel tumblers & ceramic mugs......so much to choose from & all are very effective. Go to the park, the beach, the gym, the mall, look into parked cars as you walk past them & what do you see? Insulated drinkware for hot drinks or trendy sport bottles for cold. Whether at home or in the office, people carry their mugs around with them all day like a security blanket. No matter what you select, your company will be vividly displayed for all to see!

#3 Note Pads & Sticky Notes: Some people like note pads; others swear by sticky  notes. It's six of one & 1/2 dozen of the other--either one is a fantastic marketing tool & both equally do the job of advertising your business. The sizes & variety of styles are endless. Don't forget about the cubes & hard covered notebooks. Notepads & sticky notes are one of the most economical promotional items you can invest in; yet, they have the largest imprint space--the entire pad. That's getting the biggest bang for the buck!

#2 Shopping & Tote Bags:  Bags are one of the largest, most purchased items in the ad specialties industry. With consumers focusing on being more environmentally-friendly; non-woven, polypropylene totes are everywhere, used over & over again. They have a large imprint area......blow up your logo so it really pops & can be seen from a distance. It's been reported that ONE bag will be used an average of 10 times a month & will be seen by 1038 people. That's just one bag......now multiply that by the number of bags you give out in a month!

#1 Pens: Pens are man's best friend. They are used constantly throughout the day, carried around in a purse or pocket 100% of the time & if someone is caught without having one, they grope frantically for one until another person hands them theirs. And as simple as that your company name was passed from one individual to another!

Well, those are my top 10. What are yours? I'd love to hear from you......tell me your favorites & why.
Ronni Sherman

1 comment:

  1. Good ideas. Good selections. I bookmarked this.