A tagline is basically a slogan. In as few words as possible, a tagline should get across how you want your business to be identified & remembered & still mean something to customers. They need to be able to relate to the phrase. A catchy slogan works best, but only if it can express what your company stands for & it's not forced to the point of being irrelevant.
Everyone wants to have a catchy slogan. A great tagline will keep your company in the minds of consumers & will identify your business. Think about how often you incorporated a slogan as part of your everyday speech; maybe even hummed a jingle that's used to promote a product. Tagline identification is huge for business.
To make a tagline effective, it needs to be short......a phrase of only a few words. And most important, you need to be consistent with it & use it all times......on customized promotional clothing, printed material, if you have media coverage & on promotional imprinted products. It should be part of your brand just like your logo. Also once you have it, don't change it. It's like your written logo & needs to be a permanent part of your company identity.
Some quality taglines are so legendary that they achieve a life of their own, become bigger than the companies they're associated with & often launch their product to the top of the market. But that is rare......as rare as having your logo recognized worldwide.
Here are 30 clever taglines--many have worked their way into everyday language. Can you identify the company they belong to? See if you can recognize them all, then scroll down for the answers:
- A diamond is forever.
- Just do it.
- Got milk.
- Where's the beef?
- Don't leave home without it.
- We'll pick you up.
- It melts in your mouth, not in your hand.
- Does she or doesn't she?
- You're in good hands.
- Drivers wanted.
- When you care enough to send the very best.
- Fly the friendly skies.
- What's in your wallet?
- I'm lovin' it.
- We try harder.
- Breakfast of champions.
- A mind is a terrible thing to waste.
- The happiest place on earth.
- Finger lickin' good.
- Good to the last drop.
- It's everywhere you want to be.
- Have it your way.
- You deserve it.
- It's the real thing.
- Expect more. Pay less.
- Eat fresh.
- The greatest show on earth.
- Pleasing people the world over.
- M'm m'm good!
- Imagination at work.
- BONUS: It's your company......show it off!!!
- They have a distinct personality of their own.
- They're hard to forget--they adhere to one's memory.
- They possess a "feel good" factor.
- They rarely mention the business they're promoting.
- Most of all--they are not used as a direct sales pitch.
|De Beers Diamond Company--A diamond is forever.|
|Nike--Just do it.|
|Milk Assoc.--Got milk?|
|American Express--Don't leave home without it.|
|Enterprise Rent-A-Car--We'll pick you up.|
|M & M's chocolate candy--It melts in your mouth, not in your hand.|
|Clairol--Does she or doesn't she?|
|Hallmark Greeting Cards--When you care enough to send the very best.|
|United Airlines--Fly the friendly skies.|
|Capital One--What's in your wallet?|
|McDonald's--I'm lovin' it.|
|Wheaties cereal--The breakfast of champions.|
|United Negro College Fund--A mind is a terrible thing to waste.|
|Disneyland--The happiest place on earth.|
|Kentucky Fried Chicken--It's finger lickin' good.|
|Maxwell House Coffee--Good to the last drop.|
|VISA--It's everywhere you want to be.|
|L'Oreal--You deserve it.|
|Coca-Cola--It's the real thing.|
|Target--Expect more. Pay less.|
|Holiday Inn--Pleasing people the world over.|
|Campbell's Condensed Soup--M'm m'm good!|
|General Electric--Imagination at work.|
Creative Images (Cre8iveimages)--It's your company........Show it off!!!
The most creative taglines in the world will not, alone, get you new business & new customers. That's going to take a well conceived, well executed marketing plan. A marketing plan that covers all facets of exposure including promotional custom products.
Remember, wherever your company name is, your tagline should be there too.
IT'S YOUR COMPANY........SHOW IT OFF!!!