What's more--promotional products stay with the consumer much longer than a TV ad; therefore, your company will be remembered for a longer period of time. And they're not nearly as expensive as an advertisement on television or any other media.
How effective are promotional imprinted products? In a word: VERY. They are a proven, cost-effective way to attract new customers, increase sales, heighten brand awareness & inform current clients.
National & international companies continually use customized promotional items: airlines, hotels, car rental agencies, banks, escrow companies, realtors, colleges & universities, retail & grocery stores, trucking companies, construction, the medical & health field, television networks, auto makers & dealerships--you see them in all walks of life.
How about politicians & political parties during campaign seasons? How many times have you gotten a hot pad holder in the mail with a politician's name on it? While campaigning, swag is constantly being handed out......political candidates run the gamut from pens & buttons to bags & t-shirts, leaving nothing out in between.
So the proof should be in the pudding if Fortune 500 companies & political campaigns use promotional imprinted products. If it wasn't a successful way of advertising, they wouldn't be doing it. This is the one time you can do the same as these huge conglomerates--maybe not on the same scale, but there is something for every budget.
Advertising Specialties Institute (ASI) interviewed professionals in New York, Los Angeles, Chicago & Philadelphia regarding promotional products they have received. The purpose of this study was to understand how promotional items influence the consumer.
Summary of Conclusions:
- INSTANT RECALL: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they received.
- VERY IMPRESSIONABLE: 42% of the respondents had a more favorable impression of an advertiser after receiving the item. And 24% said they are more likely to do business with the advertiser on the items they received.
- IT'S ALL BUSINESS: Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
- PENS ARE IN: Writing instruments are the most recalled advertising specialty item (54% of the respondents recalled owning them), followed by shirts, caps & bags.
- USER-FRIENDLY: The majority (81%) of the promotional products were kept they considered useful.
- STAYING POWER: More than three-quarters of respondents have had their items for an average of 7 months.
- BAG IT!: Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. They also delivered the most impressions: each bag averages 1,038 impressions per month.
- MOST IMPRESSIVE: The average CPI of an advertising specialty item is $0.004. As a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.
Just what is an impression? An impression is created when a person sees or hears your brand image/message in some sort of advertisement. Impressions are crucial in creating brand awareness. The more a person sees your brand message, the higher the chance that they will one day do business with you.
This study also proves customized promotional items aren't the "cheap give-aways" they were once considered to be & they don't go straight into the trash. Think again......over 80% of the promotional products are kept because they are useful & they are kept for an average of 7 month.
What if there were no promotional products?
- The budgets assigned for advertising would be significantly higher even for a small business.
- The chief traffic driver to exhibitions, trade shows & seminars is the "free gift". This would not be available then. The result, less people attending the function & lesser visibility.
- All this accumulates into into lower sales, lower chances at brand building & in turn less business development.
IT'S YOUR COMPANY........SHOW IT OFF!!!