Let me ask you this......how many of you have given the same consideration to your summer marketing plans? Are you satisfied giving out the same pens, sticky notes or mouse pads?
I'm sure you've heard the saying, "variety is the spice of life". That goes for your business too. So spice up your advertising campaign with these summer promotional custom products.
1. BEACH BALLS: They're fun & used over & over. How many people can walk by a beach ball without kicking or tossing it? They have a large advertising space for your name to be seen at a distance. Your logo will bounce along the coast or in a backyard around the pool. Take them on family vacations, camping trips or a day at the beach. They take up little space before they're blown up so it's a perfect customized promotional item to give out a trade show.
2. SPORTS BOTTLES: These are great because wherever they go, so does your company name & they are taken everywhere. They're available in a wide variety of shapes, sizes & colors. These are not the water bottles of the past that used to be forgotten & discarded in the trunk of your car. This new plastic doesn't retain odors or taste, is shatter resistant & comes in bright translucent colors that will make your business stand out. Sport bottles now come in aluminum & stainless steel for something different. Look around you......at the store, in the mall, at the park or at the gym......people are carrying water bottles wherever they go. Let them take your logo along for the ride.
3. KOOZIES: These are fun promotional custom products that will keep beverages cold, prevent the can from sweating & keep your logo in the hands of your target audience. They are perfect for the beach, a Sunday outside get-together, family bar-b-ques, sporting events, conventions give-aways & fund raisers. They come in many sizes that will fit cans, bottles & even wine. There's also a large assortment of colors. No more warm beverages in a sweaty can or bottle. Use them inside to prevent rings on a desk or table. And when an outside event is not so casual, you can get them in leather.
4. SEED PACKETS: Promote effectively by giving out a gift that blooms & will keep on living. Customized promotional seed packs are hot, new marketing tools that provide an interactive experience & a lasting impression. They are available in a variety of types: organic vegetables, fruits, herbs, wildflowers, garden flowers & more. You can even get a money tree......how's that for an idea to promote your business! In some cases, they come with imprinted planters that can sit on a desk or windowsill. These packets will have such a positive impact on everyone who receives them.
5. FLYING DISCS: Frisbees have become a popular sport & can be seen in parks, at beaches--almost anywhere that people gather during the summer months. It's become a popular pastime on university campuses so hand them out this summer & your company may go to college in the fall. And don't forget your customers who are dog owners. Flying discs make a better game of Fetch than a ball. Let your logo fly through the air & be noticed on these bright colored discs.
6. GOLF ITEMS: Whether at a private club or a public course, your company name will be seen. Your options are endless......tees, balls, markers, divot tools, towels, gloves & yes, go for it--put your logo on an umbrella. Show you care about what is going on in your community & give them out at a golf tournament for charity. Your clients & prospective customers who are golfers will appreciate anything you give them that has to do with the sport. Your logo can be seen rolling around a golf course & you will be remembered.
7. T-SHIRTS: The weather is warmer & people are wearing lighter weight clothing & short sleeves. T-shirts are walking billboards & they are taking your company name to places where you haven't been. Just look around you & notice all the t-shirts. Most of them are imprinted & many of them advertising a business. These t-shirts are a sign of the times & should be inserted in a time capsule. Some people collect them & to others they are a fashion statement. They boldly show a logo & what the company is all about. It's all prominently displayed. They are worn, they are read & they are noticed.
8. COOLERS: Customized promotional coolers run the gamut when it comes to size & uses. From the traditional square ones that hold a 2-pack or lunch to the large ones on wheels, these are indispensable. I can't begin to name all the ways they are used or all the places they are taken......camping, the beach or lake, boating, fishing, sporting events, movies in the park, schlepping frozen groceries home from the store, potluck dinners. Many day camps don't offer lunches & using coolers as lunch bags, you can pack more than a peanut butter & jelly sandwich.Offering custom promotional products during the summer months is effective because the days are longer, people are active & they are spending more time outdoors. No matter how big or small your business is or what industry you be in, summertime promotions are a fun & wise way to boost your brand. Just make sure you had out quality items that people will use repeatedly.
You may take a vacation this summer, but your company name won't as long as it's on products that will be seen & used by the public.
I hope this will help give your business a new & sizzling boost. Good luck!
IT'S YOUR COMPANY........SHOW IT OFF!!!
Ronni Sherman
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