Monday, October 29, 2012

Customized Promotional Food Gifts For The Holidays

The holiday season is upon us. It comes earlier & earlier each year. In the past, it used to be the Friday after Thanksgiving that marked the season; but no are on TV showing holiday bargains. Last week the HomeGoods store looked like it was December, not the week before Halloween. Christmas decorations were already replacing pumpkins & witches.

Big business is also getting on the holiday bandwagon & trying to up their sales by adding to what they already are marketing. Sometimes it works & sometimes it doesn't, as in the case of Pringles.

It's never good to stay stationery. Customers will move away from your product & gravitate to a competitor if you don't offer something new or give a new twist to the old. It will also expand your customer base if you expand your product line. Good examples of this are Colgate & Crest--they don't only sell fluoride toothpaste; but they have a wide variety of toothpastes & gels, whiteners & tooth brushes--something for everyone.  Pepsi doesn't just have regular Pepsi, but the shelves are filled with diet & flavored drinks. Johnson & Johnson used to be known for bandaids but now they've infiltrated the market with health & beauty products as well as food items.

And this is good as long as your new product has been tested, tested & retested before you market it. Oreo cookies has always had hits with their flavored fillings, especially their latest--Halloween themed candy corn. That produced one rave after another.

Pringles, on the other hand, hasn't been so lucky with their new seasonal flavors: Pumpkin Pie Spice, Chocolate Peppermint & Cinnamon & Sugar.  So far the reviews have not been great. One example is the Huffington Post which wrote that "all the flavors are a little weird with some venturing into downright disgusting."  Ouch!

Still food products are the number 1 gift item for the holidays.  So while it's not my favorite--only because it's expendable & your company name could soon be forgotten--I suggest you don't give the ordinary stale tin of popcorn or generic tin of Danish butter cookies.  Stand out from everyone else & customize your food gifts. You don't have to reinvent the wheel & come up with a new flavor........just make sure your logo & company name are prominently displayed either on the container or the food item, itself. This will make you stand out.  You can give a promotional imprinted product as a gift as long as it's not what you've been handing out all year long.

In fact, you could have the best of both worlds by putting your food items in containers that will last & be used throughout the year; such as ceramic coffee mugs, novel desktop candy dispensers or candy jars. The important thing to remember when giving customized promotional food gifts is that your logo should be easily seen.  You will wow them with your originality & hopefully they'll remember you in the new year when your products or services will be needed.

When giving a food product as a gift, keep the flavor simple so it will appeal to all tastes. Stay away from pumpkin spice potato chips & stick with the regular & proven flavors--those that are still tasty & popular.  Impress them, instead, with your presentation. Creatively wrap it & make sure your logo is on the container or the chocolate bar.  Do it with pizzazz......that's impressive.

Looks like the door is open for the holiday season to begin & the frantic race is on! Wishing you a successful season.  Good luck to all of you!

Ronni Sherman

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