Tuesday, June 25, 2013

Pantone Color Of The Year

The Pantone color of the year is Emerald Green.  Pantone LLC, the global authority on color & provider of professional color standards for the design industry picks a new color every year.

The company is headquartered in Carlstadt, NJ & is best known for it's Pantone Matching System (PMS), a registered color system that standardizes colors in a variety of industries. PMS colors are used in the manufacturing of paint, fabrics, plastics & especially in the advertising specialty field.  It's the code of colors used imprinting promotional custom products.

They say emerald is lively, radiant & lush......a color of elegance that enhances a sense of well-being, balance & harmony. It's also the color of growth, renewal & prosperity.  No other color represents regeneration more than green.

Every year a new color is picked & they have reasons for that color, usually a reflection of the times. This year shows faith & hope in a growing economy.  Here are the colors chosen since 2000.

You will see emerald green in fashion, home decor, cosmetics, web design, graphic design, promotional imprinted products & as an accent to dress up accessories.

This color is easy to work with when it comes to customized promotional items whether you're using it as an imprint color or the actual item is emerald green. It's bright & rich & will make your logo pop & be noticed.  It's a fun color that shouts out "I'm here--don't ignore me."

Even if you don't use the exact PMS color, you can still get the feel of emerald green. Look at a real emerald & you will see different hues of green within the gem. That's what makes this color fun & easy to use......be creative, use your imagination.
Basically for branding purposes & company recognition, I feel it's best to stay with your corporate colors & not deviate from that. But, like in everything else, there are exceptions......one being if it's important for you to show you're a trendy business & up on all current events & fashions. If you're sponsoring a local sports team or school function you might use their colors with your logo & it would be a bonus if that color was Pantone's color of the year.

Whatever you do.........put your best foot--or color--forward when you promote your business.

Ronni Sherman


  1. Hi we're following each other on Twitter & I saw this posted this morning.

    I always wondered how the designers come up with the same colors each season. They are competitors so I didn't think they discussed it ahead of time, but year after year there is a prominent color for clothes and shoes.

    Now I know. Thank you.

  2. So 2013 is our year! Finally this conservative company did something trendy, even though they didn't have a clue.